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Nicole Ortiz

Nicole Ortiz

Senior Story Editor at Adweek

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Email address
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Influence score
40
Phone
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Location
United States
Languages
  • English
Covering topics
  • Advertising
  • Business
  • Marketing

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Recent Articles

adweek.com

Retail Must Juggle Brand Preservation and Digitalization as It Evolves

Adweek Advisory Board shares their opinions on industry developments.
adweek.com

We Have Stories Is Creating Hard-Hitting Campaigns That Aim to Chan...

The creative agency focuses on clients that want to move the needle.
adweek.com

How to Locate and Retain Diverse Talent in Advertising

Our Adweek Advisory Board members weigh in with their thoughts.
adweek.com

Agencies Need to Break Down Old Barriers to Experience a Necessary ...

Our Adweek Advisory Board shares their expertise on the industry.
adweek.com

Diversity Efforts Need to Continue All Year, Not Just Be Confined t...

The Adweek Advisory Board shares what they’re doing to make inclusivity a long-term priority.
adweek.com

Winter Is Coming—Directly to an AT&T Retail Store Near You - Adweek

HBO and the telecom giant offer Game of Thrones fans swag and exclusive content.
adweek.com

For EA, In-Housing Was a 'Fluid, Cyclical Journey' Driven by Data ....

Being ‘player-first’ was also a motivating factor, according to the brand’s head of global marketing intelligence.
adweek.com

How One Creative Is Facilitating More Opportunities for Women in .....

Laura Visco is changing the narrative, one invisible talent at a time.
adweek.com

On the Adweek Podcast: Analyzing the Highs and Lows This Hispanic H...

Some stereotypes persist, but there has certainly been progress.
adweek.com

Adweek’s Podcast Talks Women’s History Month and the Latest Coronav...

Yeah, That’s Probably an ad talks Women’s History Month and COVID-19 struggles.
adweek.com

What Students Want to Know Most About Ad Tech, Answered

Adweek Advisory Board member Ben Lamm shares programmatic insights.
adweek.com

Despite Public Scrutiny, Consumers Still Love Celeb Content - Adweek

Brands that had partnerships with stars saw spikes in traffic.
adweek.com

Bike Brands Navigate a Boom in Sales Fueled by Covid-19

More consumers bought bikes in the last few months for exercise and as a transportation alternative.
adweek.com

Consumers Are Tired of Advertising With Covid-19 Messaging - Adweek

Especially those that feel disingenuous to them.
adweek.com

Shoppers Lean On CTV and Online Shopping for Holidays - Adweek

The pandemic has driven people to their devices for gift giving this season.
adweek.com

Infographic: Brands Have Hands in a Nearly Empty Cookie Jar - Adweek

Though a cookie-less future looms, 78% have no third-party plan.
adweek.com

Social Media Conversations on Crypto and NFTs Soar in 2021 - Adweek

Moments like GameStop and Elon Musk tweeting about Dogecoin are partially to blame.
adweek.com

Schwinn, Good Co. Bike Club Highlight Diversity in Cycling

The bike retailer’s ‘I Am a Cyclist’ campaign follows marginalized groups in the cycling community.
adweek.com

REI's Response to a Store's Unionization Effort - Adweek

The outdoor retailer is attempting to draw deeper lines around certain brand values.
adweek.com

Outdoor Retailers Strive to Make Nature More Accessible to ... - Ad...

Barriers to entry have created an evident DEI problem for the recreation industry.
adweek.com

Adweek's 2022 Most Powerful Women in Sports Nominations Open - Adweek

Looking for athletes and execs alike blazing the trail in the world of athletics.