Nicole Farley

Organic engagement and traffic from social networks has been shrinking every year.

On average, brands saw up to 50% higher conversions with longer videos compared to shorter ones.

Developers using v11 need to migrate to a newer version to ensure API access is unaffected

Violations of these policies will be met with a warning 7 days before account suspension.

Game on: Understanding what KPIs to focus on for a successful video game ad campaign.

A change in leadership at Microsoft can be an opportunity for advertisers.

Some brands are recording a 94% increase in sales from prospecting customers, with a 28% year-on-year increase in return on ad spend, Google says.

“An emailed request for comment to Twitter, which no longer has a communications team, returned an automated reply with a poop emoji.”

The changes to the YouTube Shopping ad and Discovery products ad requirements aim to clarify policies and enforcement procedures.

Major advertisers have abandoned or reduced their spending on the platform. Can new Twitter CEO Linda Yaccarino turn things around?