Nico Arboleda

A second Australian publisher has dabbled in generative AI technology with car review platform Chasing Cars unveiling its ChatGPT integration.Earlier this month, men’s lifestyle publisher Man of Many launched its own ChatGPT plugin to engage with readers through interacting with the site’s content library of 11,000 articles via conversational prompts.ChasingCarsGPT works similarly, with the OpenAI-developed […]

Australia’s print and television advertising markets are set to continue their declines in 2023, while digital and cinema spending will continue to grow, according to research from Magna Global.Print and television advertising spending is forecast to decline by 13% and 12%, respectively, while digital ad spending will grow 8% to $20.5 billion. Also seeing growth […]

Special Australia has been tapped by Virgin Australia to create a new brand positioning, new program initiatives and creative platform for its Velocity Frequent Flyer.The new “Velocity means fast” creative platform is also Velocity’s first brand campaign in more than five years, with the last one in 2018 involving converting its marketing budget into frequent […]

Nova 93.7 still remains the top radio station in Perth when it comes to overall, breakfast and drive market shares, but 96FM has taken some of that shine away, according to the third GfK Radio 360 survey of 2023.Nova’s market share came in at 16.1%, shaving off 1.1 percentage points from the last survey’s 17.2%, […]

Creative agency Jane Doe Creation has launched a new campaign for student living provider Scape, called ‘A Place For Humans’.The campaign aims to highlight the student experience through a socially led integrated campaign, using voices of real Scape students to bring to life the stories of their experiences.‘A Place For Humans’ will run nationally across […]

Deloitte Digital Australia head Esan Tabrizi is departing the big four consultancy’s business transformation unit after 13 years.Posting the news on LinkedIn, Tabrizi said he is set to finish up at the end of May to relocate to Dubai to be closer to family.“I can’t help but reflect on the extraordinary journey I’ve had over […]

The Federal Government has launched its public information campaign for the upcoming referendum on the Indigenous Voice to Parliament, due later this year.The National Indigenous Australians Agency (NIAA) said the campaign aims to ensure people have access to trusted and factual information, centred around a dedicated web resource, voice.com.au, promoted via television and radio commercials.The […]

Australia Post has unveiled an adorable new national mascot called Pip the Koala, as the company aims to drive environmental awareness.The launch coincides with AusPost signing a three-year strategic partnership with the World Wide Fund for Nature Australia (WWF-Australia) to raise awareness of the importance of restoring and protecting koala habitats, aligned with the company’s […]