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Nathan Jolly

Nathan Jolly

Deputy Editor at Mumbrella

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44
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Location
Australia
Languages
    Covering topics
    • Advertising
    • Marketing
    • Media

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    Recent Articles

    mumbrella.com.au

    SCA announces NBL sponsorship deal

    SCA Western Australia has announced a three-year partnership with NBL team, the Perth Wildcats.The agreement will see Mix94.5 have a “heavy brand presence” at all Wildcats home games at RAC Arena, while players from the Wildcats will appear on regular segments across Mix94.5’s Pete & Kymba show and 92.9 Triple M’s Xav & Katie show, […]
    mumbrella.com.au

    ‘More than just a logo on a jersey’: Sydney Roosters sign historic ...

    The Sydney Roosters have signed what is rumoured to be a $10 million sponsorship deal with a Chinese electric car manufacturer.The NRL club announced on Tuesday morning that BYD will become the Roosters’ new major partner until the end of 2029.The partnership will see BYD signage feature prominently across the front of both home and […]
    mumbrella.com.au

    Karma Drinks announces new CMO and leadership team

    New Zealand soft drink company Karma Drinks has announced an expansion into Australia and a new-look leadership team.Nick Barnes will join Karma Drinks as chief financial officer from December, offering “a rich background in finance and start-ups” from Milkrun, Koala, Frucor Suntory, and PepsiCo.Nikhil Vaidyanathan will become commercial director of Australia –blending sales and category […]
    mumbrella.com.au

    'Moccona’s instant coffee reputation is not something Vittoria woul...

    Aussie coffee brand Vittoria has beaten a legal challenge from international giant, JDE, which claimed it infringed on the copyright of the 400g glass jar used by the Moccona instant coffee brand.American-Dutch company, Jacobs Douwe Egberts, owns a number of coffee brands, including Moccona, Campos, and L’Or. It took the Cantarella Bros – makers of […]
    mumbrella.com.au

    ‘A history-making moment’: Freelance talks begin at Nine

    MEAA freelance representatives sat down with Nine management on Monday to “directly negotiate rates, annual increases, and conditions.”This marks the first direct conversations between management and freelancers regarding worker rights in the history of The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, and WAtoday, according to the union.As part of the […]
    mumbrella.com.au

    A tax on social media companies is the cost-of-living solution we need

    The Federal Government is considering a new tax on overseas media giants as a sneaky new way to force Meta and Google to continue funding Australian journalism.A Labor-led ‘Joint Select Committee on Social Media and Australian Society’ this week acknowledged that the News Media Bargaining Code, introduced by the Coalition in 2021, has “fundamental problems” – […]
    mumbrella.com.au

    Nine ‘to hold itself publicly accountable’ with third-party verific...

    Nine has declared it will hold itself publicly accountable by enlisting six leading market mix modelling companies to provide third-party verification of its return on investment across all advertising channels.Nine has enlisted Analytic Partners, Mutinex, Annelect, GroupM, IPG, and Publicis Groupe to “prove the power and efficacy of total television, its role in the marketing […]
    mumbrella.com.au

    'I don't want to leave anything on the table': Melissa Leong brings...

    “You know what? I do what I’m told,” Leong tells Mumbrella. “I get to do these dream jobs and when people say, ‘let’s do it again’, you just say, ‘yes’ and you jump in.”Leong is talking about the admirable position she was placed in at the start of 2023 when — before the first season […]
    mumbrella.com.au

    Lion spirit channelled in new ING brand platform, via Ogilvy

    ING Australia is urging customers to channel their inner lion spirit and take control of their finances, via the ‘Be The Lion’ brand campaign across multiple campaign executions, developed by Ogilvy. The new brand platform “highlights the confidence and empowerment that comes with being an ING customer” by showing their lion spirit across TV, OOH, […]
    mumbrella.com.au

    Kyle and Jackie O may have a future in podcasting

    Kyle and Jackie O may not have proven themselves to be a formidable force in Melbourne breakfast radio yet, but their continued appearances in the top end of the Podcast Ranker suggests they have a strong national audience.In September’s Australian Podcast Ranker, The Kyle and Jackie O Show is sitting in eighth place overall, with […]
    mumbrella.com.au

    Telstra snags former Optus director as new GM of retail marketing a...

    Dan Lacaze has announced he will be joining Telstra next week as the telco’s general manager, retail marketing and merchandising.On Monday, Lacaze said he is pleased to be joining “a proud Aussie icon”.“I’ll be in the engine room of the consumer business,” he wrote on Linkedin.“Thank you to Frank Pittari and Jana Kotatko for your […]