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Nathan Jolly

Nathan Jolly

Deputy Editor at Mumbrella

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Location
Australia
Languages
    Covering topics
    • Advertising
    • Marketing
    • Media

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    Recent Articles

    mumbrella.com.au

    Mumbrellacast: Commercial radio unites, Nielsen lawsuits, and reality TV ratings

    Welcome to another Mumbrellacast, brought to you by the letters ‘C’ ‘R’ and ‘A’.This week, radio industry body CRA launched its unified audio ID for buying and selling ad inventory across podcasts and radio. While it seems like the commercial radio — sorry ‘audio’ — companies all teaming up to fight the evil forces of Silicon […]
    mumbrella.com.au

    Tonic Communications promotes Georgia Coleman to managing director

    Tonic Communications has promoted its general manager Georgia Coleman to managing director.Tonic was launched in February 2024 by international marketing services group Attivo, parent company of agencies 303 MullenLowe, Mediahub, Farrimond, DNY, Hill Holliday, and The Next Practice. The agency specialises in earned PR, influencer marketing, social media, and events.In her new role, effective immediately, […]
    mumbrella.com.au

    QMS officially becomes biggest out-of-home operator in New Zealand

    QMS NZ has completed its takeover of the Auckland Transport out-of-home street furniture network from Ooh Media, who lost the contract in July.The new, long-term agreement took effect on Thursday, and QMS announced on Monday morning the network was “officially live” in a media release, saying the “successful handover … cements its new position as the […]
    mumbrella.com.au

    Google AI Mode arrives to upend Australian publishers

    Google has launched AI Mode in Australia, a complete overhaul of the search experience that many publishers fear will lead to the end of the search referrals that drive much of their traffic.AI Mode is touted as “Google’s most powerful AI search experience” by the company. It builds on the AI Overviews feature introduced in […]
    mumbrella.com.au

    PCYC’s new campaign highlights its role in youth development

    The Police Citizens Youth Club launched in 1937 as a boys’ recreation club. In 2025, the PCYC offers an important community service as a guiding force for teenagers across New South Wales.A new brand awareness campaign is aiming to showcase the life-changing impact of the PCYC’s youth programs.The campaign launches today, across Ooh Media’s billboards, […]
    mumbrella.com.au

    New study finds loyalty programs don’t necessarily breed customer l...

    Bunnings is leading the pack when it comes to eliciting customer loyalty from its loyalty program, according to new research from Honeycomb Strategy, which shows shoppers are increasingly expecting more from a business in exchange for signing up to such programs.‘The Science of Loyalty: From Situationship to Relationship’ claims to be Australia’s largest study into […]
    mumbrella.com.au

    ‘Good work solved a lot of problems’: Inside Uber’s public relation...

    Paulie Dery couldn’t have joined Uber at a worse time. He is currently chief marketing officer at AG1, a company that makes the Athletic Greens range of nutritional powder drinks, and before that ran marketing for cooler-box brand Yeti.Dery’s career started in 2003 as a production assistant at M&C Saatchi, where he eventually led creative. […]
    mumbrella.com.au

    Social media age verification is possible, but no single solution e...

    A landmark national study into social media age-gating technology has revealed that age assurance can be done, but warns there is no single solution that will work across all platforms.The Age Assurance Technology Trial was commissioned by the Australian Government to investigate whether age verification can be technically implemented by social media platforms without compromising […]
    mumbrella.com.au

    Jane Palfreyman steps into SBS acting managing director role

    Jane Palfreyman, the SBS chief marketing and commercial officer, has been appointed acting managing director by the station’s board as it searches for a new boss.This comes after James Taylor stepped down from the role last week after 13 years at the broadcaster, in order to head up Ooh Media.SBS Board acting chair, Christine Zeitz, […]
    mumbrella.com.au

    University slams ABC for ‘out of context’ reporting on staff suppor...

    The University of Technology Sydney has slammed the ABC for “not correct” and “out of context” reporting that links staff support initiatives to temporary course closures.The ABC article, published August 14, appeared under the headline ‘University of Technology Sydney tells staff facing axe to ‘wash delicates’ to help manage stress as it suspends 146 courses’.The […]
    mumbrella.com.au

    Streaming companies cut scripted TV commissions by a quarter

    The world’s biggest streaming services are slashing the amount of scripted television they are producing, with the number of commissions in the first half of 2025 dropping by 24%, year-on-year.This is according to Ampere Analysis, a London-based media analyst firm, which tallied the number of first-run and renewed scripted TV originals ordered by the top […]