Nateisha Scott

With Skkn by Kim now folded into Skims, Kardashian is leveraging her billion-dollar brand’s influence to re-enter the beauty market. Will it work?

Vogue Business brings you weekly exclusive data from Spate tracking historic growth across brands, trends and ingredients. Stay tuned as we spotlight a different beauty category each week.

As major mass retailers scale back diversity initiatives, BIPOC brand founders face new hurdles, ushering in a strategy shift. Specialty retailers are reconfirming their commitments.

Korean beauty’s rapid rise 10 years ago eventually led to market saturation and consumer fatigue. Now, it’s enjoying a resurgence.

Growth has declined since the pandemic. To sustain momentum, brands will need to pull out all the stops.

The luxury house has tapped makeup artist Pat McGrath for its first-ever cosmetics play. It enters a crowded market.

The makeup industry needs a makeover. Can it pull one off?

Fernando Fernandez will take over from outgoing chief executive officer Hein Schumacher effective next week.

Advanced data sets, hyper-personalisation and remapped infrastructures will be what it takes for the industry to scale and embrace AI’s future.

As we wrap up the 2024 earnings reports, analysts weigh in on how beauty conglomerates should go about reinvigorating sales.