Nateisha Scott

Company closures and layoffs reveal a new reality for the industry, forcing brands to rethink their relevance and resilience.

The beauty multinational is betting on Gen Z-friendly formats and science-backed innovation to spur sales against a challenging backdrop.

CEO Jeroen Temmerman says the brand is entering a new era of beauty personalisation to compete with tech disruptors.

British F1 team Aston Martin Aramco is partnering with beauty and wellness brands to grow its audience beyond motorsports. Chief marketing officer Rob Bloom explains the strategy.

The deal marks Ulta Beauty’s official entry into the UK while building on its global growth ambitions.

We speak to Jones Road founder Bobbi Brown and CEO Cody Plofker about its launch into suncare and how the startup is harnessing faster-than-expected growth.

Chief executive officer Tarang Amin says Elf Beauty has conglomerate-sized ambitions, but plans to do things differently than the big players.

The acquisition speaks to a growing demand for salon-grade, science-led beauty.

The growth-at-all-costs era is over, as investors home in on performance-first brands with long-term potential.

With economic headwinds and tariff disruptions set to cast a shadow over Q4, beauty brands and retailers are planning earlier holiday campaigns, using AI to help manage inventory and redefining value to get ahead.