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Naomi Smart

Naomi Smart

Commerce Director at British VOGUE

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Email address
n*****@*******.coGet email address
Influence score
44
Phone
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Location
United Kingdom
Languages
  • English
Covering topics
  • House
  • Apparel
  • Design
  • Apparel Women

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Recent Articles

vogue.co.uk

Meet Jermaine Gallacher, London's Coolest New Furniture Impresario

As Jermaine Gallacher opens his first curated show of furniture, Vogue explains why he’s the man to turn to when you’re looking to redecorate. If you’re a sucker for interiors and expertly-sourced furniture, but haven’t yet discovered London’s hottest design dealer Jermaine Gallacher, then I’m about to make your week. Without a chintzy ottoman in sight, the 30-year-old, London-based design collector has been gathering a loyal following of homeware obsessives solely through a teasing stream of vi…
about 6 years ago
vogue.co.uk

The 4 Coat Brands That Will Dominate Your Street-Style Feed This Se...

As New York fashion week comes to a close, and London is in sight, it seems no scroll through street style images is complete without the appearance of a trophy coat. Worked like a centrepiece or styled like a dress, the most noteworthy point about those seen on the backs of the in-the-know buyers and editors, is the independent label sowed in the collar. From belted shearling, reworked macs and leather trenches, the flurry of new brands tapping into the timeless outerwear market is at an all-ti…
almost 6 years ago
vogue.co.uk

The 11 Definitive Accessories Trends Of Spring/Summer 2019

From sleek upgrades on sporty bum-bags to monster sun shield shapes, Vogue shares the spring/summer 2019 accessories trends you need to know now. Prada’s bucket hats, The Row’s barely-there sandals, THAT Jacquemus supersized straw hat – summer 2018 was replete with stand-out accessories, and didn’t Instagram know it. From big ticket fashion houses to independent designers, there were trinkets, bags, shoes and sunglasses breaking the internet each week. Take Wald Berlin’s shell jewellery, which q…
almost 6 years ago
vogue.co.uk

How To Brighten Your Wardrobe With A Dash Of Lime

A dash of lime green is a bold mood, but it's the spring trend that will lend extra zing to your look. Read Vogue's guide to how to wear lime green now, and the best pieces to buy
almost 6 years ago
vogue.co.uk

Vogue's Insider Guide to Nicaragua

With the memories of this summer fading fast, those looking forward to a winter getaway are no doubt already searching for their next holiday destination. If, like me, you approach holiday planning more like a research assignment for David Attenborough’s Our Planet (with some lovely eco-hotels thrown in) then allow me to suggest Nicaragua. Often overlooked in favour of neighbouring Costa Rica, this tropical playground boasts Lake Nicaragua – the largest freshwater lake in Central America – as w…
about 5 years ago
vogue.co.uk

17 Shocking Pink Dresses To Steal The Limelight In This Party Season

Think pink! And also, magenta! Photograph by Anya Holdstock. Edited by Naomi Smart. Styling by Donna Wallace. If there’s one way to instantly uplift a winter soirée it’s with an entrance made swathed in pink. The autumn/winter 2019 runways were awash with the shade, from voluminous swooshes of taffeta at Alexander McQueen, to silk lace at Christopher Kane and puffy tulle at Molly Goddard. See also Bernadette, the fresh out of Antwerp brand turning heads with its silky wrap styles, or cause a sti…
about 5 years ago
vogue.co.uk

Emily Ratajkowski Is Defining A New Era Of Bump-Positive Maternity ...

Sure, 2020 hasn’t been a great year – but it has gifted us a raft of pregnant women proudly carrying pregnancies without compromising their identity
about 4 years ago
vogue.co.uk

3 Gorgeous Childrenswear Capsules To Bookmark This Summer

British Vogue’s shopping director Naomi Smart curates her three favourites childrenswear releases for 2021
over 3 years ago
vogue.co.uk

12 Vogue Editors On Their Favourite August Buys

Browse the purchases that the Vogue editors have added to basket this month.
over 3 years ago
vogue.co.uk

These Party Pants Will Have You Dancing All Summer Long

Get into the groove with Vogue’s edit of sprightly styles to shop now.
over 2 years ago
vogue.co.uk

Commerce Director Naomi Smart Reveals Her New-Season Wish List & Th...

To mark the start of London Fashion Week – which runs from from 15-20 February – the Vogue editors share their failsafe styling tips, outfit inspiration and new-season wish lists. Commerce director Naomi Smart discusses her eclectic personal style, her favourite spring/summer 2024 looks and her treasured vintage Fendi Baguette. How have you developed your personal style? I don’t think you can put me in a specific box, but there are definitely formulas that I’ve stuck to over the years. The one o…
10 months ago