Mike Lessiter

Allowing its independent dealers to gather at the all-colors Dealership Minds Summit apparently makes the Deere corporate office uneasy.

“Ask not what the Summit can do for you, but what you can do for your fellow conference-goer …”

Class-action 101 and observations on the race by attorneys and their subcontractors to get an even larger piece of John Deere’s $99 million settlement intended for farmers.

Big changes for Case IH and New Holland machinery dealers, customers – and rival colors.

Veteran editor Mike Lessiter shares observations of having reported on the business of farm machinery for 20-plus years.

AI is here and going to change the world we live in; assuming there’s enough energy and water capacity going to keep these behemoth data center operations powered.

As is often said, the legacy of a leader cannot be measured until long after the retirement party and presentation of the gold watch. More specifically, the leader is valued on how the principles and core tenets translate over and into the preparedness of the next generation for the enterprise’s continuity. Such is the case for Ron Birkey.

The time is always right to do the right thing, especially when it’s painful for you. Don’t waste the opportunity these times “give you” to show who you are.

A steelmaking analogy — hardening, tempering & tensile strength — describes the biggest ask of today’s managers … to bring strength by responsibly exposing the team to the flames.

With changes in regulation & incentive, we’re finally starting to put out the fire on the cash-burning EVs.