Mike Driehorst

Ad industry pros offer advice on how the industry can use sustainable AI in marketing.

Why the way people are positioned in creative materials is just as important as representation in marketing.

True effectiveness for marketing personalization doesn’t depend on AI. It depends on human insight and a true understanding of the audience.

A 4As-DBC report identifies the impact of AI on junior level hiring in the ad industry and what skills agencies seek in their new hires.

This week’s TV upfronts are proof that media and the technology behind it are rapidly changing, removing siloed strategies from media choices – forcing marketers to get back to the core question.

As AEO and zero-click searches gain traction, B2B marketers can still use foundational SEO practices – with key additional strategies – to rank high in results.

A look at how MS NOW is leaning into its audience to build its brand.

Coming up with a company name is as much branding as it is anything else.

Is Gen Z the “golden child” of generations? SmartBrief looks at why brands are eagerly trying to cultivate a connection with this generation.

Agency Salta With Us shares insights into the AI creativity manifesto developed as a framework for how the agency handles AI in the creative process.