Michelle Booton

On Tuesday, the USOPC debuted its “One for All” brand platform to highlight the Team USA athletes expected to compete at the Paris 2024 Olympics this summer.

World Athletics is the first international federation to plege prize money for gold medalists at an Olympics. Paris 2024 athletics gold medalists will receive $50,000.

The U.S. Mint Vermont $1 coin featuring a snowboarder sold out almost immediately earlier this week. The coin honors Burton Snowboards’ role in Vermont industry.

Last week, Revelstoke Mountain Resort hosted an accessible, resort-adjacent event for Natural Selection Tour, Travis Rice’s all-mountain freeride snowboard competition.

Entrepreneur Shaun Neff has joined an X Games investor and advisor group that includes Tony Hawk and Scotty James to help the brand grow and become more relevant in youth culture.

Cariuma’s new Hoefler T20 Pro with Kelvin Hoefler is the sustainable sneaker brand’s second signature skate shoe. Hoefler will skate in the Paris Olympics this summer.

This season, Hydro Flask became the first title sponsor in U.S. Snowboard Team history. For the riders, that investment provides a distinct edge in Olympic competition.

Street snowboarding contest Red Bull Heavy Metal took over the Minnesota State Capitol Building this past weekend. Luke Winkelmann and Egan Wint took the overall titles.

The number of events for women athletes at X Games Aspen increased by 67% in 2024, thanks to women’s ski and snowboard Knuckle Huck events and the return of street style.

In his eighth X Games appearance, snowboarder Red Gerard held off Mark McMorris to win the gold medal that had eluded him in his previous seven appearances.

Longtime action sports journalist and X Games host Selema Masekela will take on a new role as X Games’ Chief of Sports Culture in a three-year deal announced Wednesday.

X Games Aspen 2024 will feature the return of ski and snowboard street style competitions to the schedule for the first time since 2013.

Snowboarder Shaun White’s Whitespace brand on Friday announced a collection with the NBA’s Utah Jazz that includes three co-branded snowboards and four jackets.

Very few custom ski and snowboard shops truly hand-build a board that’s completely tailored to the customer. Mikey Franco, who owns Franco Snowshapes, is an exception.

Victor Montalvo—known as B-Boy Victor—became the first American breakdancer to qualify for the Paris 2024 Olympics when he won gold at the 2023 WDSF World Championship.

At the 2023 New York City Marathon, the top two male and female American wheelchair division finishers earned their spots on Team USA for the Paris 2024 Paralympics.

In 2024, women’s ski and snowboard knuckle huck will make their debut at X Games Aspen. Men’s snowboarding knuckle huck debuted in 2019 and men’s skiing followed in 2020.

On Tuesday, Burton Snowboards released a limited-edition MINE77 x Celtics Floor Board, with center and sidewalls built from the Boston Celtics’ parquet wood flooring.

Mikaela Shiffrin set the alpine skiing World Cup wins record in March 2023 with her 87th victory. But as she heads into this season, she’s not simply focused on records.

More than 70 percent of Paris 2024 Olympics tickets have been sold. But the Games’ new hospitality program is another avenue the general public can explore for tickets.