Michael LoRe

Video game publisher has leveraged popular franchises headlined by FIFA/FC and Madden to expand its reach and influence beyond the gaming community.

Wrexham AFC Director Shaun Harvey says the club’s consecutive promotions is proof the investment from Ryan Reynolds and Rob McElhenney is more than a ‘novelty act.’

The two-time Super Bowl champion and 1986 NFL MVP says he plays golf five or six times a week when he isn’t on the road.

Villeneuve, who won the 1997 World Drivers’ Championship with Williams, said it was hard to see the storied F1 team fall on hard times.

After more than a decade in MLS, the 2009 MLS Cup winner is a one-man show as Head of International Football in North America for Roc Nation.

The payment technology company has been a PGA Tour sponsor since 1995 and title sponsor of the Arnold Palmer Invitational since 2004.

U.S. Champion Logan Paul and co-founder KSI’s popular sports drink will become the first partner to ever appear on the center of the WWE ring.

The Coca-Cola-owned sports drink company also becomes the Official Hydration Partner of the U.S. Soccer Federation.

Finishing 2023 on a high, Charles Leclerc and Carlos Sainz are determined to return Ferrari to prominence in their final season together.

The PGA Tour signature event hosted by Tiger Woods at Riviera Country Club is an ideal opportunity to showcase the luxury car brand.

Canada’s most populous city will also host six matches during the 2026 FIFA World Cup and hopes to welcome back the MLB All-Star Game in the future.

Former MLS MVP and two-time MLS Cup winner Mike Magee was also named Lotto’s first-ever Head of Talent for its U.S. soccer division.

Available exclusively at Dick’s Sporting Goods and Golf Galaxy, the men’s Heritage and women’s 327 are a blend of retro and right now.

Led by Clerisy, the round also includes equity investment from world No. 1 Scottie Scheffler and three-time PGA Tour winner Tom Kim.

The partnership gives the airline a worldwide reach week in and week out to complement international soccer’s quadrennial competition.

A new partnership with Formula 1 coupled with the acquisition of Bluegreen Vacations, a Nascar partner, gives HGV more pathways to provide motorsports experiences.

The multi-year partnership with F1 in the Americas, F1 Academy and Las Vegas Grand Prix is the brand’s first since renewing its NBA deal in 2013.

Despite early hiccups headlined by a loose drain cover, the first Formula 1 race in Sin City since 1982 was an entertaining event.

Leveraging talent and IP from multiple properties in a fun-yet-competitive golf exhibition was a great foray into live sports for the streaming giants.

The new line consisting of more than a dozen new designs not only pays homage to Windham Rotunda, who suddenly passed away in August, but will benefit his four children.