Michael Bürgi

The conversation at the Programmatic Marketing Summit highlighted the confusion and complexity surrounding the intersection of programmatic advertising and agentic AI.

Soon may come a day soon where and company the size of Omnicom can no longer be called an agency, but rather a broker and re-seller.

The Omnicom-owned is working to upskill its employees across all divisions in AI by essentially gamifying the spread of its knowledge

The era of agencies putting AI to use helping brands help themselves is upon us. And both holding companies and independent agencies are getting into the game. 

It's no secret Dentsu's holdings outside of the Japanese market have been an ill fit since the holdco bought Aegis in 2013.

Four independent shops of different stripes and capabilities keep the flame of originality alive in the city that never sleeps.

Media agencies have sped up their AI abilities to apply marketing mix modeling to media campaigns. And it’s spilling over to creative too.

The marketing organization known as MMA Global, and headed by Greg Stuart for the last decade and a half, is again renaming itself.

Agency folk tell of over reliance on the AI's tools, and a face-value acceptance of information and data that in actuality requires human oversight to ensure accuracy

From the frenetic pace of consolidation taking place mainly across independents to the constant win-and-lose battle for clients, there’s been so small amount of change impacting the industry