Michael Bürgi

One reason for the move to bring in new leadership: the commerce media and retail media worlds continue to grow at impressive rates.

ANA updates efforts to standardize retail media network measurement

The agency’s calling card is applying tech-driven creative for clients to get them to think far beyond what they're comfortable with.

Ideally is looking to reinvent research when serving the creative side of the industry by integrating consumer insights earlier in the creative process.

Sport Beach has grown into one of Cannes Lions' most popular activations -- and a standalone business unit for holdco Stagwell.

Omnicom Media is integrating Acxiom audience data into Netflix’s advertising to enable more relevant ads and even work them into the content

The upfront has begun to move, and sports is leading the way, but budgets are getting tighter as the buying season progresses

Beth Ann Kaminkow and Will Swayne explained how they’re adapting AI into Dentsu’s processes, as well as what to expect from the 2020 upfront.

Omnicom confirmed the move, which is seen by one analyst as a move to fold outcomes into the media investment abilities of the holdco.

Although Scintilla has been up and running since 2021, it’s making more of its commerce-side data available to agencies and tech partners, and it’s also giving them more direct access to it.

Where 68% of CMOs are seen as actively contributing to strategy and strategic decisions, only 8% are perceived as actually leading it.