Mia Freedman

This is part two of an edited excerpt from Mia Freedman’s memoir Work Strife Balance, which inspired the TV series Strife. You can read part one here.How Mamamia was built... PART 2.Step 1: Identify a gap in a market and make sure there’s a market in that gap.In 2007, the online offering for women was very limited. Facebook and social media were not yet mainstream and the most interesting places to find content were personal blogs where people – mostly women – wrote about their lives.While magaz…

MISTAKE #5: Not having a business plan! Or any plan!Before Jason came on board, I worked moment-to-moment without much thought for the future. To this day I don’t know how to create a spreadsheet. My audience grew steadily thanks to a combination of the content I was producing, the social media presence I was building for Mamamia and the promotion I was able to give it in traditional media by having the URL published alongside my Sunday newspaper column and appearing each week on the Today Show…

Read: Mia Freedman answers the 20 most common questions about Strife, the show inspired by Mamamia.Listen to Lady Startup Stories where Mia shares how she went from blogging in her lounge room to running Australia’s largest digital media company for women. Post continues after podcast.ICYMI: There’s an upcoming TV series on BINGE inspired by Mamamia, titled Strife. All 8 episodes are available to stream on December 6th on BINGE and Foxtel. Stay updated on anything about Strife below:Watch the fi…

For anyone, like me, who loves makeup but lacks patience.

What is the air date?It drops on Binge on December 6th.Will it be on Foxtel too?Yes, on both platforms: Binge and Foxtel.How many episodes is Strife and how long is each episode?8 episodes all 30 mins or so.Will all episodes drop at once? Please let me binge it all in a day.Yes, they will. It’s called Binge for a reason and we love that.Will we see any cameo appearances?You will.Will there be a second series?We are in development for season two, yes. Writing has already begun.Can I watch Strife…

Remember the song Poison? It was the first smash hit from the first reality-show girl band that was huge in the early 2000s and spawned Sophie Monk before imploding. For No Filter, I interviewed Belinda Chapple, who has written a book about her experience in the band and she told me all about the eye-wateringly small amount they earned from Bardot’s enormous success and about how the pressure to be thin sparked eating disorders. You can read the cover story here.So what do you think of Sexy Six…

After a lifetime of parental hovering, some of the first generation born to helicopter parents are woefully unprepared for life, writes Mia Freedman.

I would go to her Instagram or her website every few months in the way you might check in on an old friend and I always left feeling profoundly sad.Her last post on Dooce was about achieving 18 months of sobriety. It was long and beautiful and complicated and profound.Today, hearing that she had died, I felt shocked but not surprised. Of course, I feel devastated for her loved ones. Leta and Marlo….her children who Dooce readers watched grow up. The knot of grief left behind by someone who takes…

So by this point there’s two front runners:Image: SuppliedI buy the dark green top with the blue and green skirt and tell myself I’m done and I don’t have to think about it for the next couple of months until the wedding.I’m not done. I’m sooooooo not done.Continue reading Mia Freedman’s effort to find a MOG dress, where she shares her next 10 options - and the final look... Read Part TWOFeature Image: Supplied

“I can think of no other reason why you would inflict cut-outs on an innocent population of women who just want to give you our money.”