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Melissa Houston

Melissa Houston

Contributor at Forbes Online

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Email address
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Influence score
64
Location
Canada
Languages
  • English
Covering topics
  • Finance & Banking Services
  • Business

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Recent Articles

forbes.com

Why Financial Literacy Is The New Leadership Currency

In today’s economy, the best leaders aren’t just visionary; they have financial literacy skills. It’s a leadership imperative.
forbes.com

Why MedTech Is Becoming Venture Capital’s Most Promising Frontier

The MedTech industry is entering a period of accelerated transformation driven by AI, digital health, and robotics, and venture investors are taking notice.
forbes.com

What’s Holding Women Entrepreneurs Back From $1 Million?

Only 1.9% of women entrepreneurs make $1M. Discover what’s holding women back from wealth and how to break through the revenue ceiling.
forbes.com

The Death Of The Click—Why AEO Is The New SEO

SEO has been the playbook for when you wanted to be discovered, but everything is changing. Answer Engine Optimization (AEO) is new and it’s here for you to optimize.
forbes.com

Why Venture Capital Needs To Eliminate This Blind Spot

Women over 50 face a double bias when seeking venture capital: gender and age. The flaw is that investors back founders who are like previous success stories.
forbes.com

Running A Brick-And-Mortar Business? Don’t Ignore These 5 Numbers

For countless entrepreneurs, a brick-and-mortar business isn’t optional as it’s the heart of their business model.
forbes.com

Elevate Festival Is Fueling Canada’s Innovation Economy

Canada is working to establish itself as a serious player in the global tech economy, and Elevate Festival is one of the platforms pushing that effort forward.
forbes.com

Marketing Strategy Is The Superpower AI Can’t Replace

“AI is for insight, not shortcuts,” Tolton says. “You need a marketing strategy that guides you how to use these tools."
forbes.com

Why Running Out Of Cash Is The #1 Reason Businesses Fail

Without cash flow management, your growth stalls, bills pile up, and businesses are forced to shut their doors long before they reach their full potential.
forbes.com

How Customer Experience Can Be The Secret To Business Growth

Customer experience is the emotions, perceptions, and trust built at every touchpoint along the customer journey and has become the ultimate differentiator.
forbes.com

How Financial Literacy Fuels Business Growth And Builds Wealth

What often holds women back in business isn’t the lack of vision, it’s the lack of business financial literacy skills.
forbes.com

10 Smart Ways To Raise Capital For Your Business In 2025

There are many ways that you can raise capital for your business. What matters most is finding the funding mix that aligns with your goals, growth stage, and vision.
forbes.com

Playing Small Is A Risk Women Can’t Afford In Business

Keeping their businesses small, avoiding bold money moves, and downplaying financial goals are all ways of playing small. But this comes at a price.
forbes.com

The Millionaire Mindset And How Successful People Think About Money

The difference between entrepreneurs who are struggling in business and those who are raking in millions doesn’t happen by luck; it is the result of mindset.
forbes.com

Are Things Really Getting Better For Women In Business In 2025?

Visibility does not always translate to progress. So, the real question is, are things actually getting better for women in business when you look at the numbers?
forbes.com

How To Get Rich By Redefining What Wealth Means For Women

Women are often praised for being selfless and philanthropic, not wealthy. We’re taught to be nurturing, grateful, and modest about success, but not how to get rich.
forbes.com

This Women’s Network Turns Conversations Into Capital

What started as a conversation between two women has grown into a bold, community-driven initiative that’s rewriting the rules of women’s networking and connection.
forbes.com

How Vibe Coding Helps Entrepreneurs Launch A Product In A Weekend

Vibe coding focuses on quickly identifying a high-pain, high-demand problem and building a minimum viable product using software such as Lovable to support it.
forbes.com

5 Ways ChatGPT Can Help You Build A 6-Figure Business Faster

Many small business owners spend too much time on administrative tasks. If you’re not using ChatGPT, you are leaving money on the table.
forbes.com

Why More Money In Women’s Hands Changes The World

Money isn’t just currency, it is power, access, and influence. Currently, far too little of it is in the hands of women.
forbes.com

Ageism Is Real, But So Is Midlife Success

“Companies today are only looking for young, forward-thinking workers.” I felt a fire light up inside me. Ageism exists, but I know that narrative isn’t the full story.