Matthew Leong

Australian ready-meals company Dineamic has engaged TRP for media planning and buying duties across its brand and performance channels.The announcement:Dineamic, an Australian ready-meals company known for chef-made, nutritionist-designed meals delivered direct to your door and via select retail partners, has appointed TRP to lead media planning and buying across brand and performance channels. The appointment […]

Creative agency Howatson and Company has appointed Katherine Chen as its new chief client officer.Chen has worked in the account management space for close to 20 years, with her experience spanning creative, digital, media, and brand at both indie businesses and larger networks.She spent close to two years as the Sydney general manager at independent […]

In Dynamic Duos, Mumbrella each week asks two colleagues with a professional and personal affiliation to share with readers the importance of workplace relationships in an increasingly hybridised world of work.Teagan West:Unlike most colleagues, Madi and I have worked together our entire lives – from launching the babysitters club at 5 and 7 with the […]

Dulux has rolled out a campaign that delivers its nostalgic jelly bean promotion with a modern twist.The paint brand’s latest platform is an updated version of its 1991 “Jelly Bean Campaign” where tickets were handed out in each state for the chance to win a bean-shaped Mazda 121. The idea was born from a retail […]

A new discussion paper from the Future Generations Youth AI Think Tank calls for a national AI strategy to address the needs of children and young people, warning that marketers are introducing AI to young Australians without adequate protections in place.The announcement:Marketers are on the frontline of an AI free-for-all, the gatekeepers introducing the new […]

Finance giant Mastercard has handed its global media account to WPP Media, in a move that will see it part ways with incumbent Dentsu’s Carat.WPP Media will spearhead Mastercard’s media buying, strategy and planning operations for over 70 markets, including Australia and New Zealand. The win is a welcome relief for WPP, with the holdco […]

The Home Show has partnered with Vastly Digital to help exhibitors connect with high-intent prospects who didn’t engage with them during the show.The announcement:Australia’s leading home improvement and lifestyle exhibition, The Home Show, has partnered with specialist digital marketing agency Vastly Digital to launch a new initiative designed to maximise the value of exhibiting. This […]

With the awards set for August 28, the shortlisted nominees for Mumbrella’s Travel Marketing Awards have been named.Fred&Co Digital Advertising — which secured two wins in last year’s awards for its ‘Where Time Does Wonders’ campaign — has received nominations in the same categories it won in 2024: Ad Campaign of the Year and Breakthrough […]

Publicis Sapient has hired Gavin Seewooruttun to spearhead its data and artificial intelligence efforts within Australia.Officially working under the title of vice president, data and AI lead, Seewooruttun will be responsible for using AI and data to enhance operations, generate new revenue streams and bolster the customer experience.His career has seen him work at finance […]

The marketing, media and PR industry’s best and brightest companies, campaigns and workers have been named in the 2025 shortlist for the Mumbrella Awards.Advertising agency Thinkerbell has received 11 nominations this year across a broad range of categories. They include Mumbrella Award for Insight; Mumbrella Award for Innovation; Content Marketing Strategy of the Year; Best […]

The Mumbrella360 session catalogue continues to grow, with new sessions confirmed for the agenda. Topics include unlocking one’s innate charisma to sell ideas; understanding the relationship between procurement officers, CFOs, and agencies; and the science behind storytelling. Additional sessions will explore the connection between menopause and a more impactful marketing industry, and share influencer marketing […]

The winning organisations, campaigns and PR professionals from the CommsCon Awards 2025 have been officially announced.In an extravagant event on Thursday night at Ilumina in Sydney, We Are Different’s work for Open Road, Open Up — a campaign launched by GME Australia (a provider of radio communications tools) — earned two awards: Best Campaign with […]

Yonder Creative – an advertising and branding agency – helped ReachOut develop and launch a campaign to raise awareness of “a free Australian mental health support service for parents and carers of teens and young people”, named ReachOut Parents.The announcement:ReachOut has partnered with branding and advertising agency Yonder Creative to launch a compelling new campaign […]

TBWA Melbourne and Mindshare have helped NAB release its latest AFL sponsorship campaign – a body of work designed around “togetherness through a shared love of footy”.The announcement:NAB, together with TBWAMelbourne and Mindshare, has launched their latest AFL sponsorship campaign which captures the essence of togetherness through a shared love of footy. The new campaign […]

The realities of retail media and the power of Big W’s Live Shopping on the shopping experience are two late additions confirmed for Mumbrella’s Retail Marketing Summit 2025.‘Inside Retail Media: Pitfalls and Power Moves’ is a collaborative session between the Retail summit and Unmade’s REmade event.Head of curated content at Unmade Cat McGinn will be […]

Initiative Australia has unveiled a string of promotions and hires for its team, including Tom Dodd’s replacement for national head of strategy.Ali Coysh—who has been serving as head of strategy for Sydney for over two years—is taking on Dodd’s former role, which he left in January 2025 after being promoted to chief strategy officer.Coysh’s career […]

Digital marketing consultancy Labelium Group has won the ANZ media account of international haircare giant Ghd, following a competitive pitch process.Labelium Group’s work with Ghd officially kicked off in January 2025, covering media buying, planning, and strategy on all its channels, including programmatic advertising, and paid social and search.The work is split across two agencies […]

Ooh Media has snagged a out-of-home street furniture network deal for the City of Parramatta.The agreement between the OOH giant and the urban centre will see Ooh manage the advertising, cleaning, installation and maintenance services that colour Parramatta’s bus shelters.Additionally, Ooh’s work with Parramatta will extend to refurbishing over 200 bus shelters in the western […]

Nikki Clarkson – the former chief marketing officer of Southern Cross Austereo – has been named the new CMO of the Victoria Racing Club (VRC).In her new role, Clarkson will helm the VRC’s operations in key areas – social media, digital, communications, marketing, production and content – tasked with bolstering brand innovation and growth across […]

Legendary denim brand Levi’s has launched the second phase of its global campaign, ‘Reiimagine’, starring American music icon, Beyonce.Reiimagine’s latest chapter is titled ‘Pool Hall’, and reworks the brand’s 1991 advertisement of the same name which had been fronted by photographer and model, Mario Sorrenti.Soundtracked by her 2024 song ‘Levii’s Jeans’, the 2025 version of […]