Matthew Leong

We Are Social has won online shopping giant eBay Australia as a new client, tasked with serving as its influencer marketing and social agency of record.The appointment wraps up a competitive pitch process, and sees the socially-focused creative agency bolster eBay’s presence on Instagram and TikTok, in addition to facilitating local creator partnerships.Overall, We Are […]

The Australian Association of National Advertisers (AANA) is revitalising its board while unveiling its new chair.Chief marketing officer of The Arnott’s Group, Jenni Dill, has been named as the new chair of the board for AANA; a position she’ll step into after joining the national body in late 2016.Dill’s appointment formalises the departure of Nestlé […]

A masterclass in using behavioural insights to supercharge PR strategies and creative campaigns, and how the agency village can optimise itself to deliver next-level outcomes are the latest sessions to be added to the line-up for Mumbrella’s CommsCon 2025 conference.The behavioural insights talk – ‘Why Every Comms Brief is a Behaviour Change Challenge’ – will […]

Concussion management technology organisation, HITIQ Limited, has appointed A-Leagues’ Chris Davis as its chief marketing officer.In his fresh gig, Davis will spearhead HITIQ’s customer engagement and brand presence operations globally.He boasts more than 10 years of growth, sports and digital marketing experience, having held roles such as account director and client solutions director at digital […]

NAB has officially named Natalie Lockwood as its new chief marketing officer, executive, group marketing, effective January 2025.In a statement on Monday, the banking giant revealed the appointment that will see Lockwood depart from her role as Visa’s vice president, head of marketing Australia, New Zealand and South Pacific.It wraps up an over-eight-year stint at […]

Indie media agency, Nunn Media, has officially acquired Indago Digital – a digital marketing agency based in Sydney.The acquisition will see Indago meld with Nunn’s international digital agency, Alley Group, along with increasing Alley’s employee roster in Australia to 65 people.As part of the move, Indago will fold its services – analytics, data, digital media, […]

The 2024 winners of the Mumbrella Travel Marketing Awards have been revealed.Northern Territory tourism body, Tourism NT, took home two trophies on the night – Best Brand Partnership with the ‘Bonds 2024 Pride Range: Queens on Tour’ campaign with Going North and Bonds, and Best Celebrity or Influencer Campaign for Chat NT – work that […]

Dentsu’s Carat SA is officially working with renewables education and energy analytics organisation, EnergyFlex, for its media operations.On Friday, it was announced that Carat’s work with EnergyFlex will encapsulate media strategy and planning. As part of its remit, Carat will be collaborating with EnergyFlex’s agency partners, such as TBWA.The appointment comes as EnergyFlex gears up […]

Melbourne-based advertising agency, The Faith Agency, has helped Devondale Beverages deliver its brand new Sparkler range to the market via an atmosphere hopping campaign.The ‘Adds Real Sparkle’ campaign spotlights the range’s Real Mango and Real grape flavours, demonstrating how the sparkling fruity beverages can transport drinkers to a range of settings with just a sip, […]

Clarity Global – the parent company behind reputation and crisis management agency Sefiani – has bolstered its reputation management and “follow-the-sun crisis” offering with the launch of a dedicated group.The Clarity Global Crisis Council is made up of the organisation’s crisis experts, and external industry professionals who will engage with the team when required.The council’s […]