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Matthew Leong

Matthew Leong

Editorial Assistant at Mumbrella

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Email address
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Influence score
44
Phone
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Location
Australia
Languages
  • English
Covering topics
  • Advertising
  • General Assignment News
  • Marketing

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Recent Articles

mumbrella.com.au

Elle Macpherson’s Welleco taps Superhuman as Australian media agency

Indie agency Superhuman has added another client to its portfolio — Welleco, an international wellness brand from Australian supermodel Elle Macpherson.Superhuman will act as the brand’s Australian media partner, covering media investment, strategy and planning.“WelleCo is focused on developing a media strategy that aligns directly with our commercial objectives, rather than running campaigns in isolation,” […]
mumbrella.com.au

Dynamic Duos: From the babysitters club to the PR agency linkedin (2)

In Dynamic Duos, Mumbrella each week asks two colleagues with a professional and personal affiliation to share with readers the importance of workplace relationships in an increasingly hybridised world of work.Teagan West:Unlike most colleagues, Madi and I have worked together our entire lives – from launching the babysitters club at 5 and 7 with the […]
mumbrella.com.au

Howatson and Co taps Cummins and Partners manager for C-suite role ...

Creative agency Howatson and Company has appointed Katherine Chen as its new chief client officer.Chen has worked in the account management space for close to 20 years, with her experience spanning creative, digital, media, and brand at both indie businesses and larger networks.She spent close to two years as the Sydney general manager at independent […]
mumbrella.com.au

'A significant hire for us': QMS announces new national sales direc...

Sky New Zealand’s Ben Gibb is set to join digital outdoor media giant QMS as its national sales director for New Zealand.With the role coming into effect in January 2026, Gibb will be in charge of QMS’ NZ sales operations, including revenue growth, sales strategy and client partnerships. He will report to Tim Murphy, the […]
mumbrella.com.au

Dineamic appoints TRP to lead media planning and buying linkedin (2)

Australian ready-meals company Dineamic has engaged TRP for media planning and buying duties across its brand and performance channels.The announcement:Dineamic, an Australian ready-meals company known for chef-made, nutritionist-designed meals delivered direct to your door and via select retail partners, has appointed TRP to lead media planning and buying across brand and performance channels. The appointment […]
mumbrella.com.au

We Communications unveils fresh leadership team linkedin (2)

Comms agency We Communications has revealed a fresh lineup for its leadership team.On Thursday morning, the agency announced its new executive management team.Summer Reading will take on the role of group head for corporate and financial communications. Reading joined the agency in March 2025, after a six-month stint as group account director for corporate and […]
mumbrella.com.au

Rebel Sport and The General Store paint a bleak picture of sports-l...

Sports retailer Rebel Sport and creative agency The General Store have launched a campaign that emphasises how integral sport is to the Australian way of life.Rebel’s “Town Without Sport” platform is set in the fictional town of Wattleford, where sporting activities and equipment are non-existent. It’s featured in a 60-second film that shows Wattleford’s residents […]
mumbrella.com.au

Woolworths’ marketing GM swaps shelves for burritos

Mexican fast-food chain Guzman y Gomez (GYG) has hired Claire West to serve as its director of marketing.As GYG’s marketing director, West will be responsible for spearheading the brand’s marketing operations in Australia, while working alongside GYG’s director of communications, PR and events, Alison Peake, to support the business and its restaurants, locally and internationally.The […]
mumbrella.com.au

Honda campaign spotlights its products’ unfortunate longevity, via ...

Honda’s latest campaign with Howatson and Company takes an unconventional approach to advertising its lawn and garden products.The manufacturer’s new campaign with the creative agency showcases the longevity of its Power Equipment products.But instead of highlighting their long-lasting nature as a positive, the campaign paints it as a negative, on the grounds that even when […]
mumbrella.com.au

303 MullenLowe sheds global network branding amid Omnicom shake-up

303 MullenLowe has officially shed the global network from its masthead, rebranding simply to “303” in a shift that appears to leave the locally owned shop largely untouched by Omnicom’s sweeping dismantling of legacy IPG brands.Considered a return to its origins as an independent business, 303 opened its doors in Perth in 1991 and was […]
mumbrella.com.au

Red Rooster moves social media account to Kill Boring Dead

Australian chicken chain Red Rooster has shifted its social media duties to Melbourne independent agency Kill Boring Dead.Mumbrella understands that Leo Australia, which also handles Red Rooster’s creative brief, previously handled the fast food chain’s social media, taking it over in 2024 when incumbent White Grey was folded into AKQA.The Publicis-owned creative agency acquired the […]