Mathew Broughton

Digest: Walmart grows ads business by 46%; TikTok draws backlash for mandatory AI tool

The Stack: Fines, Rejections, & Capitulations

Digest: Google AI Overviews Harming Referral Traffic by up to 25%; Netflix more than Doubles US Upfront Commitments

Google vs DoJ: What's the Impact of the Proposed Action?

Digest: Viant Acquires IRIS.TV; The Guardian to Halt Content Posting on X

After a prolonged snooze, investment and M&A dormancy in ad tech is perhaps finally at an end. After a steady drizzle of activity, a torrential

In this feature article, ExchangeWire research lead Mat Broughton delves into how public companies across the media supply chain have fared thus far in

In this exclusive Q&A, WeGame2’s Ellie Edwards-Scott, Nina Mackie, and Lisa Menaldo outline the key trends, benefits, and challenges associated with

CTV and retail media - two of the key pillars for 2024 across the media, marketing, and e-commerce industries. Therefore, it isn’t surprising that the

From Meta launching an ad-free subscription service as a workaround to European data laws, to Elon Musk’s continued torrent of vitriol against advertisers

In this edition of our ongoing summary of media and marketing financials for November, we go through the A-M of ad tech companies, and how the firms

ExchangeWire provides global data and insight on media, marketing and commerce

On this week’s episode of the MadTech Podcast, Snigdha Nandan, director digital and social marketing APAC, Mastercard, joins ExchangeWire’s research lead Mat Broughton and COO Lindsay Rowntree to discuss United Airlines’ mulling targeted ads, record Black Friday online spend, and Google sending 36% of Safari search revenue to Apple.

ExchangeWire provides global data and insight on media, marketing and commerce

Round two of our November 2023 industry financials series brings us to the health of publishers, and how their advertising revenue mix is evolving among a

In this episode of the MadTech Podcast, Jonathan Wise, co-founder of Purpose Disruptors, joins ExchangeWire’s research lead Mat Broughton and editorial lead Mariam Ahmad to discuss alleged greenwashing by water bottle producers, Apple’s sustainability marketing, and Meta’s restrictions on political ads made with AI.

Welcome to the first in our quartet of quarterly articles assessing the state of play of the industry, through its array of publicly-listed companies.

ExchangeWire provides global data and insight on media, marketing and commerce

In today’s ExchangeWire news digest: Google paid USD$26.3bn (£21.7bn) for default search engine status in 2021; Omnicom acquires Flywheel for USD$835m

ExchangeWire provides global data and insight on media, marketing and commerce