Mathew Broughton

ExchangeWire provides global data and insight on media, marketing and commerce

On this week’s episode of the MadTech Podcast, Snigdha Nandan, director digital and social marketing APAC, Mastercard, joins ExchangeWire’s research lead Mat Broughton and COO Lindsay Rowntree to discuss United Airlines’ mulling targeted ads, record Black Friday online spend, and Google sending 36% of Safari search revenue to Apple.

ExchangeWire provides global data and insight on media, marketing and commerce

In this edition of our ongoing summary of media and marketing financials for November, we go through the A-M of ad tech companies, and how the firms

In this installment of our Predictions 2024 series, we step outside into the world of out-of-home (OOH) and digital out-of-home (DOOH). A segment of the

From Meta launching an ad-free subscription service as a workaround to European data laws, to Elon Musk’s continued torrent of vitriol against advertisers

The market is recognising the importance of CTV and sustainability, and are investing heavily in practical efforts to reduce carbon emissions. This is according to a new research report, CTV, Targeting, and Sustainability - Europe 2023-2024, published today by ExchangeWire, in association with OpenX.

CTV and retail media - two of the key pillars for 2024 across the media, marketing, and e-commerce industries. Therefore, it isn’t surprising that the

In this exclusive Q&A, WeGame2’s Ellie Edwards-Scott, Nina Mackie, and Lisa Menaldo outline the key trends, benefits, and challenges associated with

Digest: Viant Acquires IRIS.TV; The Guardian to Halt Content Posting on X