Mark Mulligan

There has been a lot of talk recently of music superfans and how they may be the shining light of the industry’s future. Little surprise, given how record labels are trying to establish superfans a…

UMG and Deezer’s artist-centric royalty proposal got the amount of attention both parties probably wanted, if not necessarily the type of attention they were after. However, the intent was to kick …

Posts about Spotify written by Mark Mulligan

Spotify released a blog post laying out how it wants the world to understand its new two-tier royalty system. The positioning is clear, leading with the statement that it will drive “an additi…

Posts about attention economy written by Mark Mulligan

Posts about Paid Content written by Mark Mulligan

Posts about Recession written by Mark Mulligan

Posts about Marketing written by Mark Mulligan

Posts about Music Strategy written by Mark Mulligan

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