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Marcia Kaplan

Marcia Kaplan

Freelance Business Writer and Researcher at Practical Ecommerce

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Email address
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Influence score
41
Phone
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Location
United States
Languages
    Covering topics
    • Business
    • E-Commerce
    • Finance & Banking Services
    • Marketing

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    Recent Articles

    practicalecommerce.com

    Post-Covid Shoppers Are Omnichannel

    Consumers are returning to in-store shopping — after they research online and while they compare competitive prices on-premises.
    practicalecommerce.com

    Hubris Upended Silicon Valley Bank - Practical Ecommerce

    The demise of Silicon Valley Bank was the culmination of balance sheet mismanagement, aggressive expansion, and reliance on a relatively small number of customers.
    practicalecommerce.com

    Actually, Ecommerce Excelled in 2022 - Practical Ecommerce

    Ecommerce sales in the U.S. and worldwide posted strong growth in 2022, despite headlines to the contrary. Global ecommerce retail sales grew by nearly 10% and reached a record 19.7% of total retail.
    practicalecommerce.com

    Can Fast Fashion Ever Be Sustainable?

    Inexpensive polyester-based garments are quick to make and quicker to dispose. The environmental impact is devastating.
    practicalecommerce.com

    2022 Holiday Shopping Wrap-up - Practical Ecommerce

    U.S. holiday 2022 ecommerce sales were slightly higher than 2021 — confounding skeptics who predicted a decline — and comprised 21.6% of total retail spend.
    practicalecommerce.com

    Trouble Brewing for Buy Now, Pay Later Providers - Practical Ecommerce

    Consumers love buy now, pay later programs. But after rapid growth, the industry is staggering under rising interest rates, delinquent borrowers, and overexpansion.
    practicalecommerce.com

    Cryptocurrencies and SPACs Implode - Practical Ecommerce

    In 2022, the value of cryptocurrencies and special purpose acquisition companies dramatically declined. Here’s our analysis.
    practicalecommerce.com

    Amid FBA Fee Hikes, Sellers Consider Alternatives - Practical Ecomm...

    Rising fees strain FBA sellers — forcing some to raise the price of goods and others to pursue alternative sales channels. Contributor Marcia Kaplan takes a closer look.
    practicalecommerce.com

    Sales Report 2022: Thanksgiving, Black Friday, Cyber Monday

    U.S. consumers spent freely in 2022 during the traditional five-day holiday shopping kickoff. We look at the numbers in this our eighth annual Cyber Week sales analysis.
    practicalecommerce.com

    Turmoil for Chinese Ecommerce and Tech Companies

    China’s federal government is exerting increasing control over tech companies, including ecommerce. That, combined with a slowing economy, creates uncertainty.
    practicalecommerce.com

    Ecommerce Flourishes in Latin America

    Ecommerce growth in Latin America during the pandemic was among the highest worldwide. Those habits appear to be permanent.