Marci Robin

It's more sweet than spooky.

Did we need another scent in the overly saturated perfume space? No. Are we glad it's here? Absolutely.

25 Makeup-Only Halloween Costumes That Are as Easy as They Are Scary

Her signature locs are playing peekaboo underneath.

The no-mascara and non-black mascara trend may be more than just a fad.

The little ripped details are so damn cute.

These skin-care, makeup, and hair products are practically covered in the famous red seal after winning multiple times.

This is like if Mary Poppins loved makeup.

These Stockings From Fashion Week Aren't Stockings, They're Makeup — See Photos

She took us on an anxious journey into her decision-making process, and it's so relatable.