Maggie Jaqua

From plant-based clean-label ingredients to innovative delivery formats, discover the latest breakthroughs in nutraceutical formulations that boost bioavailability and quality!

From modest farm stand to a string of Kimberton Whole Foods locations, check out what makes WholeFoods Magazine's 2025 Retailer of the Year shine.

More companies are beginning to offer pet products that mimic the functional benefits and high-quality ingredients found in human products to meet the growing demand from fur parents.

NPA spotlights the shift to nutrition and natural products in the MAHA Commission report. PLUS: Get an update on the MAHA movement focus on food as medicine and regenerative agriculture.

Natural products industry groups are calling for the continued and expanded exemption of dietary supplement ingredients from Section 232 tariffs. 

Read breaking news on tariffs, plus resources for the natural products industry.

NPA is calling out misinformation that undermines consumer confidence in nutritional supplements that are already held to rigorous safety and quality standards. 

Read on for an update on tariff exemptions for certain dietary supplement ingredients, plus industry perspective on the tariffs.

Discover how developments in technology are impacting everything from research, innovation, and product commercialization in the natural products space.

Here's a look at what we saw, discovered, and tasted at this year's 2025 Natural Products Expo West.