Madeleine Schulz

Stans are out in force in Milan and Paris, crowding fashion show entrances in support of their favourite ambassadors. For brands, the reach outweighs the chaos.

Lululemon has tapped F1’s Lewis Hamilton, while Alo Yoga is recruiting NBA and NFL players. Here’s why top male athletes are partnering with athleisure brands.

Tariffs are trending on TikTok, and Trump has promised they will indeed come into effect next week. How — and when — are consumers expected to respond?

The third season of the HBO favourite dropped on 16 February to record views. Vogue Business unpacks the brand impact, on-screen and off.

Versace may not be officially for sale, but reports of a buyout from Capri build. We lay out the key priorities for a potential new parent company.

As rumours swirl about who could buy the Capri-owned Italian brand, Vogue Business breaks down who is purchasing the products — and how Versace plans to hit $1.5 billion in sales.

Independent designers weigh in on how they’re feeling about Trump’s on-again, off-again promised tariffs on trade partners.

New brand NikeSkims is a major lever in Nike’s turnaround push. Can it work?

Most designers opted to create comfort for these complicated times. It made for a sleepier season, though silver linings shone through.

Ahead of today’s show, Coach CEO Todd Kahn outlines how the brand has captured Gen Z in a way many struggle to; and what category it’s banking on next to propel billion-dollar growth.