Adidas staged a high-impact fashion show during Shanghai Fashion Week, celebrating its Shanghai Creative Centre, in the hopes to create local buzz and attract Chinese design talent.
H&M staged an elaborate runway show and event yesterday on day one of London Fashion Week. Vogue Business sat down with H&M chief creative officer Jörgen Andersson to unpack the retailer’s far-reaching event strategy.
Talia Lipkin-Connor launched her brand from her sister’s flat during lockdown. After a savvy pivot to direct-to-consumer, she’s carved her own path to London Fashion Week.
This season, the pendulum is swinging to more quirky, maximalist fashion as consumers continue to pursue individualism with styling, prints, textures and accessories.