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Lucy Maguire

Lucy Maguire

Senior Trends Editor at Vogue Business

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Email address
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Influence score
44
Location
United Kingdom
Languages
  • English
Covering topics
  • Business
  • Apparel

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Recent Articles

voguebusiness.com

The Vogue Business TikTok Trend Tracker

Vogue Business brings you weekly exclusive data from TikTok, unpacking the latest creators and biggest trends sweeping its Gen Z user base.
voguebusiness.com

4 Chinese consumer trends to note, according to Shanghai’s most est...

Many of Shanghai’s more established labels are hitting the 10-year mark — but in an increasingly challenging domestic climate, Chinese consumer needs are changing.
voguebusiness.com

Black is the new black for AW25. But is it good for business?

Dark palettes dominated the Autumn/Winter 2025 catwalks. It’s a sign of the times. But when it comes to sales, could black be a counterintuitive choice?
voguebusiness.com

‘Reduced capacity’: Who gets a seat when brands stage smaller shows?

Paris shows have been much more intimate this season, as some labels cut budgets or reassess allocations for editors, celebrities and influencers.
voguebusiness.com

From Depop to the runway: Matières Fécales is ready for its Paris d...

With the help of the Dover Street Market Paris incubator, Matières Fécales is making its Paris Fashion Week debut. The founders chart their 10-year journey to the big leagues.
voguebusiness.com

6 takeaways from Milan Fashion Week AW25

Still in a transition phase, Milan Fashion Week offered escapism this season via fun, bold collections and plenty of celebrations.
voguebusiness.com

Giuseppe di Morabito is the biggest Milan brand you’ve never heard of

The designer made his runway debut on Friday, with a show featuring a humanoid robot. But he’s been building a fast-growing contemporary label behind the scenes for nine years.
voguebusiness.com

How MM6 is building a name while remaining anonymous

In an industry that worships the ‘star designer’, Maison Margiela brand MM6 stands apart. Here’s why its creative team stays out of the spotlight.
voguebusiness.com

At Blumarine, David Koma has ‘everything under control’

He’s already teased his vision with pre-fall. Ahead of his AW25 runway debut, Vogue Business sat down with David Koma and Blumarine managing director Barbara Baudo to understand their vision for the house, on and off the catwalk.
voguebusiness.com

Milan Fashion Week cheat sheet: Autumn/Winter 2025

It’s a period of transition in Milan, as major houses plot their next moves. But it won’t stop the celebrations.
voguebusiness.com

How Agent Provocateur got its mojo back

Luxury lingerie label Agent Provocateur has had a rocky history. But new strategies, some savvy campaigns and a recent surge in underwear-as-outerwear has turned the tide.
voguebusiness.com

‘A lot of bang for your buck’: Cult label Studio Nicholson turns 15...

Minimalist contemporary label Studio Nicholson is celebrating its 15th anniversary ahead of London Fashion Week. Here’s how the brand is going from strength to strength, even as luxury labels falter.
voguebusiness.com

Generational Breakdown: Understanding the baby boomer consumer

Baby boomers are often overlooked in luxury consumer reports, even though they hold half of the household wealth in the US.
voguebusiness.com

5 womenswear trend predictions for Autumn/Winter 2025

Spanning inspiration from different decades, and a move away from micro-trends, here’s what to expect on the runways for the Autumn/Winter 2025 womenswear season.
voguebusiness.com

5 key takeaways from Copenhagen Fashion Week

Many designers in Copenhagen prioritised creativity this season, from immersive presentations to standout showpieces — providing a welcome counterbalance to the more commercial collections.
voguebusiness.com

Copenhagen Fashion Week: What’s going on with Scandi fashion?

Saks Potts and (Di)vision have closed, Ganni left for Paris. But Copenhagen Fashion Week is determined to maintain momentum for Autumn/Winter 2025. Here’s how.
voguebusiness.com

From XXL bags to neckties: Accessories and footwear trends from AW2...

This menswear season, some key accessories emerged, to add personal style to more minimalist looks. Vogue Business breaks down the styles to note.
voguebusiness.com

Glenn Martens is named Maison Margiela creative director

Martens, currently creative director of Diesel, will replace John Galliano at Margiela, amid a creative reshuffle at both brands’ parent company OTB Group.
voguebusiness.com

Rising Scandi fashion star Nicklas Skovgaard brings the drama for AW25

After a presentation last season, the designer is returning to the Copenhagen Fashion Week schedule with a runway show, as his brand continues to develop and scale.
voguebusiness.com

‘Made in China’: Why Daniel Fletcher joined Chinese label Mithridate

The British designer and Mithridate CEO Tina Jiang have joined forces in the hopes of redefining the ‘Made in China’ label. They tell Vogue Business how they are planning to do it.
voguebusiness.com

An eclectic mix: Key takeaways from Milan Fashion Week Men’s

Creative collections and unexpected moments brought energy to the Autumn/Winter 2025 season.