Lindsay Rowntree

Why is engaging with customers through digital marketing comparable to online dating? Writing exclusively for ExchangeWire, Tom Byrne, SVP agency

Digitalisation, particularly artificial intelligence, is creating an opportunity for a better understanding of the customer and the personalisation of

It’s tough being a publisher. Challenges around quality, transparency, and monetisation, to name but a few, mean that publishers have a lot to deal with.

Today (10 September) Oath, a subsidiary of Verizon, has announced the launch of Oath Ad Platforms, its simplified suite of intelligent advertising and

ExchangeWire speaks with Amnon Siev, CEO, GeoEdge, about how to block the bad actors and how publishers can protect themselves from malicious activity.

Ad fraud & cybersecurity researcher, Dr Augustine Fou, explains why mobile cybersecurity is such a headache, and provides simple tips to overcome it.

Umberto Torrielli, SBDS, explains why he co-founded a data technology consultancy, and the many business considerations needed before investing.

In this TraderTalk TV Xandr’s Harvin Gupta joins ExchangeWire’s Lindsay Rowntree to explain the anatomy of a video ad call.

ExchangeWire are delighted to announce the shortlists for the Ad Tech Rising Star & Ad Tech Personality of the Year awards at The Wires 2021.

Wayne Blodwell, TPA Digital, believes the role of programmatic traders should be made redundant, but the trading capability is more valuable than ever.