Lauren Meisner

The queen of streaming is expanding her brand. Imane Anys, better known as Pokimane, has spent the past decade conquering the world of online gaming. Amassing over nine million followers on Twitch since joining in June 2013, Imane is the most-followed female streamer on the platform where she pla

CULTURE

TikTok’s parent company has been low-key pushing another social media app called Lemon8. Two months after its launch into the U.S., however, users seem to be joining the platform out of fear of missing out on the Next Big Thing rather than out of genuine interest in what the platform offers (which,

Scroll through Aussie TikTok long enough and chances are you’ll come across Rainbow History Class. Co-created by Hannah McElhinney and Rudy Jean Rigg, Rainbow History Class started as a TikTok account to share LGBTQIA+ stories from history that can inspire and validate the queer and trans communi

Social media is exploding with nepotism baby discourse after a new exposé by Vulture has us questioning which celebrities actually had a leg up. “The Year of the Nepo Baby”, published on December 19th, explores Hollywood nepotism within various silos of the entertainment industry including acting

After years of seeking out plumper lips, fuller cheeks, and augmented jawlines, celebrities are adding more fuel to our insecurities with a little help from a procedure called buccal fat removal. Though not a new procedure, buccal fat removal went viral this week after Lea Michele posted a new se

There was once a time when beauty YouTube reigned supreme. Considered the “golden age” of beauty YouTube, 2015-2019 marked pivotal years for the community that grew to become one of the most prominent and notorious on the platform. From elaborate brand trips to exotic locations, multi-million

On July 13th, influencer and celebrity news account Def Noodles was permanently suspended from Twitter. According to a Twitter spokesperson, the account, run by commentary YouTuber Dennis Feitosa, violated the platform’s rules though they wouldn’t specify which ones. Dennis claims he did not receive

Updated: July 1st, 2021 Streamers are swapping bikinis and inflatable hot tubs for yoga pants and binaural microphones as controversial trends continue to dominate Twitch amid discourse over what is considered sexually suggestive content. What is the hot tub meta and how did it evolve? Shoo

You’d be hard-pressed to find someone who isn’t fascinated by Charli and Dixie D’Amelio. With a combined following of nearly 165 million on TikTok alone, the D’Amelios’ rise to viral stardom is one of the fastest in social media history. And though it might seem like a total fluke, we’re not enti

On April 5th, an unfiltered photo of Khloé Kardashian broke the internet. The photo, which shows Kardashian standing by a pool donning a bare-faced smile and a barely-there bikini, was apparently snapped at a family gathering over the weekend. Some sources claim it was posted by an assistant with

First came beauty editors, sharing insider tips and tricks through the pages of a glossy magazine. Then came makeup gurus, explaining how to master the perfect smoky eye from the comfort of their bedroom. Now, a new type of beauty expert has emerged amongst the viral space with even more clout than

Ruchi Page is a name you’ll want to remember. Since launching her beauty-related Instagram in 2017, Melbourne-based digital creator Ruchi Page has built an intimate yet powerful following that turns to her for inspo and advice on a daily basis. And finally, the Australian beauty industry is ta

Editor’s note: LVNDR BEAUTIQUE closed its doors on December 22nd according to an announcement made by Marly citing “the novelty died when BLM was no longer trending”. Marly Hamilton is beating the odds. If you’ve been on the makeup side of Twitter this week, then you’ve likely scrolled past a

Maddie Ziegler is a lot of things— dancer, actress, model, author, influencer, and Dance Moms alum— just to name a few. At 17-years-old, the multi-talented star has built an impressive resume and an even more impressive social media following of over 30 million strong. Now, Maddie’s ready to add one

Updated September 4th, 2020. Tana Mongeau has been called out by a former friend and collaborator for her racist behaviour. On June 15th, YouTuber Kahlen Barry uploaded a video titled, “finally revealing the truth about Tana Mongeau.” The 45-minute video details Kahlen’s experience working wit

This is the viral movement we all needed. Over the last couple weeks, ColourPop Cosmetics has been copping backlash online for posting a lack of diversity and inclusivity across their social media. Now, creators are taking matters into their own hands. On April 18th, makeup artist and tarot