Lauren McNamara

Tributes have been flowing in for one of Adelaide’s leading adland figures, John ‘JB’ Baker, who died suddenly last Friday.Baker was a prominent member of South Australia’s advertising community, having spent nearly three decades at KWP+Partners. In 2008, he was a joint managing partner, and by 2013, he rose to managing director. He had served […]

Digital marketing agency In Marketing We Trust has made three senior hires after securing several client wins, including TPG Telecom.The new clients span digital performance, SEO, analytics and consulting, with the agency selected for “its ability to deliver complex, multi-market programs with strategic clarity and measurable outcomes”, according to a release.TPG Telecom has appointed In […]

Capitalism is good at many things. Leaving a patch of grass for everyone to enjoy? Not one of them.The ‘tragedy of the commons,’ coined by ecologist Garrett Hardin, describes how self-interest can destroy shared resources. Everyone thinks, ‘we’re just letting one more cow onto the field,’ until the grass is barren.Sport is fast becoming that […]

Independent creative agency Bullfrog has overhauled its executive leadership team, with three new appointments announced on Thursday.The Melbourne-based agency, founded by Dalton Henshaw, has welcomed Georgia Newton as general manager, Mike Ronkoske as chief strategy officer, and Tim Shelley and chief brand and experience officer.The new executive leadership team comes following several changes to the […]

Jackson Long, creative director at Apparent, is departing the agency to pursue new creative endeavours, following the success of the recent ‘Change Direction’ initiative he led.Long had been with Apparent for over three years. After six months as an associate creative director, he was promoted to creative director. Prior to the indie agency, he held […]

AI start-up platform Evenbetter has calculated the current gender pay gap will on average cost female workers in creative and media agencies $1.4 million when compounded over a 30-year career.Evenbetter launched earlier this year as a platform to analyse in-house employee pay. Its launch coincided with the annual release of gender pay gap data from […]

In Dynamic Duos, Mumbrella each week asks two colleagues with a professional and personal affiliation to share with readers the importance of workplace relationships in an increasingly hybridised world of work.Clint Bauer:When Ryan and I met in 2009, I thought in binary, and he thought in pixels. Our first project together was redeveloping the OPSM […]

The Cannes Lions International Festival of Creativity has introduced new integrity standards and measures for its awards, following this year’s controversy where a number of Lion-winning campaigns were withdrawn due to manipulation, synthetic media, and the use of AI.Following a “thorough review”, an evolved framework will be introduced from 2026 onwards, with a renewed model […]

Join Hal Crawford, Tim Burrowes, Lauren McNamara and Abe Udy for a look at everything under Australia’s media and marketing umbrella.The Commonwealth Bank has the industry and consumers talking about its latest ad campaign.But it’s not just the 90-second whirlwind of a TVC featuring cars, several Matildas, and even a biplane that has captured people’s […]

Mattel has engaged Thinkerbell to help launch the first products for its new brand, Mattel Brick Shop. Tom Wenborn, chief creative, tells Mumbrella how the agency took an unassuming product launch to the next level.In collaboration with Hot Wheels, the first products to launch are a collectible range of car building sets. There are currently […]