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Lauren McNamara

Lauren McNamara

Journalist at Mumbrella

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Email address
l*****@*******.comGet email address
Influence score
44
Phone
(XXX) XXX-XXXX Get mobile number
Location
Australia
Languages
    Covering topics
    • Features/Lifestyle
    • General Assignment News
    • Marketing
    • Media

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    Recent Articles

    mumbrella.com.au

    Mumbrella CommsCon 2025 roster grows with Keep Left, IKEA, McGrath Foundation, and more

    The success to client-agency relationships and the importance of understanding culture will be dissected at Mumbrella’s CommsCon 2025, with two new sessions confirmed featuring leading experts from IKEA, the Sydney Opera House, and Sefiani, among others.Mumbrella’s CommsCon Conference and Awards – which are returning once again at a brand new venue – will feature thought-provoking, industry-shifting sessions on the […]
    21 days ago
    mumbrella.com.au

    Fifth Dimension Consulting appoints global director of consumer ins...

    Fifth Dimension Consulting has appointed a new global director of consumer insights and brand strategy.Renowned brand and research expert, Melissa Gilson, will step into the role and join the team, the company confirmed on Thursday.Gilson’s expertise in privacy, trust and AI are areas of expertise will be a key focus for the role as more […]
    26 days ago
    mumbrella.com.au

    WiredCo. wins Boost Mobile media account

    WiredCo. has been named Boost Mobile’s lead paid media agency, following a competitive pitch process.The agency will now manage all paid media, SEO and affiliate marketing. Their team will play an important role alongside other partners in driving consideration as leaders in prepaid and beyond. Boost will be utilising WiredCo’s latest MarTech solution which aims to […]
    26 days ago
    mumbrella.com.au

    'If we keep doing this in five years, we will have run ourselves in...

    With changing consumer media habits comes a need for publishers to change the way they measure success – and that means understanding the importance of engagement over reach, according to News Corp Australia’s MD and publisher of free news & lifestyle, Pippa Leary.Appearing on a panel at the IAB Australia Leadership Summit last week, Leary […]
    28 days ago
    mumbrella.com.au

    'A pervasive gender pay gap still limits Australian women': WGEA pu...

    New results from the Workplace Gender Equality Agency (WGEA) have confirmed that improvements are being made in gender equality, but there is still more to be done in Australian workplaces.The information released on Wednesday in WGEA’s 2023-24 Gender Equality Scorecard covers more than 7,400 private sector employers and nearly 5.17 million Australian employees. The information […]
    about 1 month ago
    mumbrella.com.au

    Southern Cross Travel Insurance leans into classic Aussie travel tr...

    Southern Cross Travel Insurance (SCTI) is on a mission to truly differentiate itself in market, starting with a new brand campaign leaning into Australian travel tropes, via Saatchi & Saatchi NZ.Tapping into the Aussie attitude of ‘she’ll be right’, the new campaign aims to reassure travellers that they will be in good hands if they […]
    about 1 month ago
    mumbrella.com.au

    Travel Marketing Summit: 'The most dangerous thing you can do is fo...

    While the holiday parks category is having an identity crisis, with marketing conventions riddled with out-of-date stereotypes, Reflections Holidays is on a journey of rediscovery. When CMO Peter Chapman joined the outdoor hospitality company, he knew a change was needed, and here, he shares why that is, and how he did it.Closing out Mumbrella’s Travel […]
    about 1 month ago
    mumbrella.com.au

    Travel Marketing Summit: 'We weren't even profitable... but the big...

    When Covid hit, sustainable travel company, Intrepid Travel, was on the brink of extinction and forced to confront who it is as a business. It made a bold decision to double down on purpose and its mission through brand marketing rather than traditional performance marketing, and is now thriving and on its way to being […]
    about 1 month ago
    mumbrella.com.au

    Pure Public Relations launches behavioural change division

    Independent PR agency Pure Public Relations has launched a behavioural change arm dedicated to creating cause-driven comms strategies that actually drive change.The new division – Pure Impact – will collaborate with not-for-profits, charities, and companies with a cause to bring strategy priorities to life, and will help amplify their purpose-driven messaging through behavioural change science, […]
    about 2 months ago
    mumbrella.com.au

    Flip the Focus: Cindy Gallop and Hotwire's Jen Dobbie on 'communica...

    The future of adtech is female – but not specifically women’s voice and women’s stories – according to industry stalwart, Cindy Gallop, who is the latest guest on Hotwire’s Flip The Focus podcast.Hosted by Hotwire Australia’s creative director, Jen Dobbie, the podcast aims to change the way we look at tech, starting with female funders, […]
    about 2 months ago
    mumbrella.com.au

    Black Sheep Advertising rebrands under new ownership

    Adelaide-based Black Sheep Advertising has come under new ownership and has used the evolutionary moment to rebrand – complete with a new name.Unveiled on Friday morning, the agency, now named SAUCE: The Creative Agency, is said to affirm the agency’s commitment to create work that is “powerful, simple, beautiful”.Founder and previous owner, Andrew Millar, has […]
    about 2 months ago