Lauren Freedman

Making a purchase from an online retailer is about forging a relationship, and ideally those are built on trust.

73 sellers completed Digital Commerce 360’s 2023 Performance and Conversion Retailer Survey was completed in the January/February time frame.

Resilient shoppers share what retailers can offer, like free shipping, to increase the likelihood of conversion and reduce cart abandonment.

Year over year, online shoppers gravitated more to Amazon (59%). Inflation also made 2022 an important year for promotions and returns.

Ground shipping cutoffs for holiday delivery are in place, so shoppers are becoming more aware that the role of the store is elevated.

Promotions and free shipping were key to online holiday shopping during the Cyber 5 in 2022, as price is still consumers’ top priority.

Senior consumer insights analyst Lauren Freedman puts curbside pickup to the test on Cyber Monday at 11 major retailers. Results from this real-world test show some retailers have a well-run operation, while others struggle when order volume is too great for limited staff.

Improvements to the home goods and home improvement categories make great strides post-COVID as online retailers implement more tools.

Apparel and accessory retailers ramp up innovations, focusing on finding the right fit, sustainability and gifting in their branding.

Top online retailers get creative in gifting tactics for the 2022 holiday season.