Lara O'Reilly

Uber has said its ad business is on track to generate $1.5 billion in revenue in 2025. It's hoping a new insights platform will encourage more spend.

Eikona wants to apply AI to A/B testing to disrupt the 'lifecycle marketing' industry. Here's the deck it used to raise $5 million.

A Teads spokesperson confirmed the layoffs, saying they would affect less than 10% of the company's 1,800 head count.

Generative engine optimization, GEO, is the latest marketing buzzword. Platform experts give their advice for what actually moves the needle.

The $9 billion advertising agency mega-merger was completed last week. Now come the synergies, including thousands of layoffs.

The deal reflects the changing fortunes of Madison Avenue, an ad industry upended by new technologies, emerging competitors, and strained ad budgets.

A new GEO industry has emerged as AI transforms search. SEO experts and tech giants themselves debate whether these new strategies are effective.

Heineken, Aerie, and Polaroid have joined the anti-AI wave, cozying up to customers who dig an analog life.

The French agency holding company said it's set aside 300 million euros to make further "bolt-on acquisitions" this year.

Executive turnover is on the rise at adtech startups as investors seek growth and profit. CTV and retail media offer growth, but challenges remain.

Executive turnover is on the rise at adtech startups as investors seek growth and profit. CTV and retail media offer growth, but challenges remain.

Ad trade group the World Federation of Advertisers said the decision was "not made lightly" but that GARM is a not-for-profit with limited resources.

The role of chief marketing officers is only getting harder.They’re increasingly responsible for proving growth at their companies by boosting consumer spending, reaching new audiences like Gen Z, and using emerging technologies like generative AI and cookieless tools.Business Insider’s annual list of the “Most Innovative CMOs” spotlights CMOS rising to these challenges. This year’s 34 CMOs came from nearly 80 nominations from their peers and industry experts.This year’s CMOs include executives…

For more than 25 years, precisely how Google organizes the web has been one of the internet’s greatest unsolved mysteries.Google is the front door to the internet through which so many businesses are dependent, yet its constantly evolving algorithms have remained closely guarded behind lock and key.Until this week, when the black box was finally opened.A trove of 2,500 documents containing highly coveted secrets about how Google ranks its search results began circulating among a handful of searc…

We’re seeking nominations for Business Insider’s ninth annual list of the most innovative CMOs.These CMOs are adapting to a fragmented media landscape and the rise of new technologies.Business Insider is seeking nominations for our ninth annual list of the most innovative CMOs in the world. Submit your nominees via this survey by 5 p.m. ET on April 30.They don’t have to necessarily hold the CMO title, but should be the senior-most marketing executives at consumer brands and should have been in t…

The streaming and smart-TV company Roku is set to announce that it has hired Jay Askinasi, a senior exec at the ad giant Publicis Groupe, to lead its global media revenue business, according to sources familiar with the matter.Askinasi would fill the role left vacant by Alison Levin, who left the streamer in November to join NBCUniversal as president of its ad-sales unit. The role would report to Charlie Collier, Roku Media’s president.Askinasi most recently worked as the CEO of PMX US, the divi…

French advertising giant Publicis Groupe said Thursday it plans to invest 300 million euros, or around $327 million, in the next three years to build a new artificial intelligence platform it hopes will give it the edge over rival holding companies.In an hour long video presentation, Publicis execs laid down the AI gauntlet to its competitors as Madison Avenue reckons with how AI technology will transform — and challenge — the ad business.Starting in the first half of this year, all Publicis emp…

The adtech pioneer MediaMath filed for bankruptcy in 2023.It was a stunning fall from grace for one of the best-known early adtech companies.In 2023, MediaMath, one of the best-known adtech pioneers, shocked the advertising world when it filed for Chapter 11 bankruptcy and immediately ceased operations.Business Insider closely covered the story of MediaMath, which, under new ownership, is setting itself up for what could be a remarkable return. Get up to speed:MediaMath seemed destined for a $1B…

A Department of Labor investigation found the operators of 14 Subway restaurants violated labor laws.Teenage employees suffered burns after operating dangerous equipment, the DOL found.The operators of 14 Bay Area Subway restaurants endangered children by making its teenage employees as young as 14 use dangerous equipment and work unlawful hours, an investigation by the US Department of Labor’s Wage and Hour Division found.The employers also didn’t pay their employees regularly, issued hundreds…