Lara O'Reilly

Football fans with YouTube TV may miss another "Monday Night Football" matchup as Disney and Google negotiate, and advertisers are also out of luck.

Chime's top marketer said AI tools will help the company reduce agency costs by "millions" in the next couple of years.

Coca-Cola's 2025 holiday ad is an AI remake of its classic "Holidays are Coming" spot. Just don't look too closely at the wheels on the trucks.

What do a granny, a contorted leg, and a flying car have in common? They're all bizarre ads recently whipped up by Meta's generative AI.

Check out the pitch decks AI-powered advertising and marketing tech startups used to raise millions from venture capitalists.

Check out the pitch decks AI-powered advertising and marketing tech startups used to raise millions from venture capitalists.

Mars recently completed a six-month review of its $1.7 billion media account, selecting Publicis. It's now set to eliminate exec Ron Amram's role.

Heineken, Aerie, and Polaroid have joined the anti-AI wave, cozying up to customers who dig an analog life.

A new McKinsey report, based on a survey of more than 200 senior marketers, found that CMOs struggle to explain how their martech stacks add value.

AdsGency wants to disrupt the traditional ad agency industry by automating ad campaigns across Meta, Google, TikTok, and other platforms.

Keep seeing three-week-old posts in your LinkedIn feed? You're not alone.

LinkedIn is going big on video, courting creators like "The Diary of a CEO" podcast host Steven Bartlett.

We're looking for the top CMOs who are driving growth for their companies and innovating in marketing in a highly uncertain economic environment.

The deal to create the world's biggest ad-agency company reflects a challenged sector and the importance of scale, data, and AI to remain competitive.

Executive turnover is on the rise at adtech startups as investors seek growth and profit. CTV and retail media offer growth, but challenges remain.

Executive turnover is on the rise at adtech startups as investors seek growth and profit. CTV and retail media offer growth, but challenges remain.

Ad trade group the World Federation of Advertisers said the decision was "not made lightly" but that GARM is a not-for-profit with limited resources.

The role of chief marketing officers is only getting harder.They’re increasingly responsible for proving growth at their companies by boosting consumer spending, reaching new audiences like Gen Z, and using emerging technologies like generative AI and cookieless tools.Business Insider’s annual list of the “Most Innovative CMOs” spotlights CMOS rising to these challenges. This year’s 34 CMOs came from nearly 80 nominations from their peers and industry experts.This year’s CMOs include executives…

We’re seeking nominations for Business Insider’s ninth annual list of the most innovative CMOs.These CMOs are adapting to a fragmented media landscape and the rise of new technologies.Business Insider is seeking nominations for our ninth annual list of the most innovative CMOs in the world. Submit your nominees via this survey by 5 p.m. ET on April 30.They don’t have to necessarily hold the CMO title, but should be the senior-most marketing executives at consumer brands and should have been in t…

The adtech pioneer MediaMath filed for bankruptcy in 2023.It was a stunning fall from grace for one of the best-known early adtech companies.In 2023, MediaMath, one of the best-known adtech pioneers, shocked the advertising world when it filed for Chapter 11 bankruptcy and immediately ceased operations.Business Insider closely covered the story of MediaMath, which, under new ownership, is setting itself up for what could be a remarkable return. Get up to speed:MediaMath seemed destined for a $1B…