Lara O'Reilly

Meltem Kuran-Berkowitz wants Spellbook to become the default brand people associate with managing contracts.

Scope3 no more. Enter, Apostra, a startup that wants to replace programmatic advertising with AI agents.

Microsoft's Xbox is slowly expanding its ad business. A new patent outlines a system that would find appropriate breaks in gameplay to show an ad.

Grindr is leaning into experiential marketing to boost reach on social and calm nervy advertisers.

Publicis stunned Madison Avenue by winning PepsiCo's $1.7 billion account while working for Coke — and pitching for more.

The Fox One streaming service's World Cup marketing playbook is all about letting the creators do the scoring.

Creators are descending on Cannes Lions, the ad industry's tentpole event, reflecting their increased importance in the marketing mix.

Accenture Song's acquisition of the creator and social agency Whalar is more evidence that big budgets are shifting to influencer marketing.

"Micro" creators on TikTok have seen a dramatic uplift in the fees they charge brands for partnership deals. Bigger creators didn't fare so well.

Discover the up-and-coming marketing power players boosting brands with bold campaigns and visionary leadership.

Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of global ads, Dan Taylor.

Unilever says it's working with "close to 300,000 influencers." Industry experts say its moves have galvanized the creator marketing space.

Ads are coming to Google AI Mode and to AI Overviews on desktop.

Executive turnover is on the rise at adtech startups as investors seek growth and profit. CTV and retail media offer growth, but challenges remain.

Executive turnover is on the rise at adtech startups as investors seek growth and profit. CTV and retail media offer growth, but challenges remain.

Ad trade group the World Federation of Advertisers said the decision was "not made lightly" but that GARM is a not-for-profit with limited resources.

We’re seeking nominations for Business Insider’s ninth annual list of the most innovative CMOs.These CMOs are adapting to a fragmented media landscape and the rise of new technologies.Business Insider is seeking nominations for our ninth annual list of the most innovative CMOs in the world. Submit your nominees via this survey by 5 p.m. ET on April 30.They don’t have to necessarily hold the CMO title, but should be the senior-most marketing executives at consumer brands and should have been in t…

The adtech pioneer MediaMath filed for bankruptcy in 2023.It was a stunning fall from grace for one of the best-known early adtech companies.In 2023, MediaMath, one of the best-known adtech pioneers, shocked the advertising world when it filed for Chapter 11 bankruptcy and immediately ceased operations.Business Insider closely covered the story of MediaMath, which, under new ownership, is setting itself up for what could be a remarkable return. Get up to speed:MediaMath seemed destined for a $1B…

A Department of Labor investigation found the operators of 14 Subway restaurants violated labor laws.Teenage employees suffered burns after operating dangerous equipment, the DOL found.The operators of 14 Bay Area Subway restaurants endangered children by making its teenage employees as young as 14 use dangerous equipment and work unlawful hours, an investigation by the US Department of Labor’s Wage and Hour Division found.The employers also didn’t pay their employees regularly, issued hundreds…