Kristina Monllos

Marketers are still in wait-and-see mode, pressing pause on any advertising spending that doesn’t shore up their business for the time being.

Starting today, Justin Thomas-Copeland will succeed Marla Kaplowitz as the 4As’ CEO.

For marketers, there’s been an expectation of chaos this time around but that expectation doesn’t make the reality any easier to manage.

Marketers who are reliant on international travel are delaying bigger budget outlays, and reworking their audience strategies to manage the current economic climate.

Major brand marketers had C-Suite executives note their own worries about consumers during earnings calls.

To get a sense of how some marketers, agency execs and industry analysts are figuring out this chaotic moment, we asked them for their dos and don’ts.

For media buyers, it’s been a wild time filled with false starts, urgency and many delays to an ever-extending deadline.

Marketers are looking for areas to cut their ad budgets and push for flexibility, but influencer marketing has been spared.

With the constant shifting sands of the tariffs, marketers are having to get used to doing business in limbo.

In the latest edition of our Confessions series, a senior creative discusses why ignoring originality could harm the agency business.