Kieren McCarthy

Ten years ago, the most effective branding exercise the internet registry market has ever seen began. And to celebrate the anniversary, its owner is going to strangle it. At the ICANN meeting in Montreal this month, the Government of Colombia booked a meeting room, prepared a Powerpoint presentation and invited representatives of the world’s largest registry operators to attend. Once there, they were offered a rare and valuable opportunity: to take over running of the .co registry.