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Kayleigh Barber

Kayleigh Barber

Media Reporter at Digiday

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Email address
k*****@*******.comGet email address
Influence score
48
Phone
(XXX) XXX-XXXX Get mobile number
Location
United States
Languages
  • English
Covering topics
  • Media

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Recent Articles

digiday.com

How Axios increased its pre-booked ad revenue by pitching niche audiences

Axios' CRO Jacquelyn Cameron shared how her team is using niche expertise to convince advertisers to act early on booking 2025 sponsorships.
digiday.com

The art of negotiating AI deals, according to Time COO Mark Howard

Time's chief operating officer took the stage at the Digiday Publishing Summit to share how he evaluates deals with AI companies.
digiday.com

Media Briefing: Overheard at the Digiday Publishing Summit, Septemb...

Get a glimpse at what's on publishers' minds in this overheard from the Digiday Publishing Summit.
digiday.com

How Business Insider’s AI-based paywall strategy increased conversi...

Business Insider's Katie Friedman shared how her team refreshed the publisher's subscription paywall strategy with the help of artificial intelligence.
digiday.com

Media Briefing: What to expect at the Digiday Publishing Summit, Se...

Take a sneak peek at the topics that will be discussed on stage during the Digiday Publishing Summit.
digiday.com

Why Dow Jones is integrating its B2B businesses into its consumer e...

Dow Jones is expanding its Journal House event franchise to increase sponsorship revenue and membership value.
digiday.com

How long-form production company Long Lead is investing in the art ...

Long Lead's John Patrick Pullen joins the latest episode of the Digiday Podcast.
digiday.com

Publishers’ ad revenue rebounded in the first half, but H2 is looki...

The first half of 2024 was pretty good for publishers' advertising businesses, but the expectation is that H2 will be even better.
digiday.com

Media Briefing: Why podcast execs are making a play for advertisers...

Podcast networks are wooing influencer marketers for their social media ad budgets.
digiday.com

Media Briefing: How publishers spent summer 2024

How the digital media industry spent summer 2024.
digiday.com

How publishers are experimenting with Reddit — even without a forma...

While it hasn’t formally launched a publisher program, over the last 18 months Reddit has been steadily rolling out products and resources aimed at courting media companies to increase their presence on the platform.