cnbc.com
Counterfeits became a big problem on Amazon after an influx of Chinese-based sellers joined in 2015, causing brands like Nike and Birkenstock to quit selling directly on the site. In 2020, Amazon launched the Counterfeit Crimes Unit, which joined law enforcement on 50 raids and the seizure of 7 million counterfeit products in 2023. But retail experts say it's not enough. CNBC visited Amazon's team of former prosecutors and a military gear brand that's partnered with them to sue counterfeiters.
6 months ago