Juwan Watson

Lou DiBella built a Hall of Fame boxing career by filling arenas. Now the Richmond Flying Squirrels owner is applying that same promoter's mindset to CarMax Park, a $130 million venue designed to transform minor league baseball into a year-round entertainment business.

Keurig Dr Pepper senior vice president of cold brand marketing Derek Dabrowski spoke at SBJ's Brand Innovation Summit giving details on how they are reshaping marketing through storytelling on 'Fansville.'

The celebration of America’s 250th anniversary is drawing a lot of attention in the sports world with Professional Bull Riders announcing their own event, The PBR Space Cowboys Presented by the U.S. Space Force.

The NFL Draft in Pittsburgh started Thursday and will serve as the league’s latest on-field talent pipeline — but off the field, the NFL is continuing to formalize a workforce pipeline of its own with the Teammate program.

Cleveland Cavaliers unveil renderings for interior of Cleveland Clinic Global Peak Performance Center.

Merchandise authenticator The Realest has secured $12M in new funding Wednesday to expand its authentication technology

The National Society of Black Sports Professionals celebrate its 20th anniversary along with the announcement of a new partnership with TeamWork Online.

Charlotte Sports Foundation and Ally Financial's Ally Tipoff, the women’s college basketball showcase at Spectrum Center in Charlotte, N.C., has USC facing N.C. State at 3pm ET Sunday on ESPN.

The Orlando Magic are announcing a partnership with Hard Rock Bet to become the team’s official sportsbook, joining the Tampa Bay Buccaneers and the Miami Heat to the sportsbook portfolio.

Allegiant Stadium is hosting Jackson State Univ. and Grambling State Univ. for the inaugural Las Vegas HBCU Classic produced by Legends Global, their first-ever event.