Juwan Watson

Iowa star Caitlin Clark is driving hospitality sales for NCAA partner On Location for the Final Four in Cleveland.

The inaugural class of the Charlotte Difference Makers Sports Fellowship, in partnership with Sports Biz Camps, recently completed 11-week assignments at participating sports business organizations.

Ten years ago, Manchester United and Chevrolet struck a blockbuster partnership that had promising hopes but sparked debate among marketers that continues today. The seven-year, $599 million deal remains the biggest global partnership between an automaker and a European sports team. Its sheer size was hard to fathom, even inside the walls of General Motors. The company parted ways with Joel Ewanick, its global marketing chief who orchestrated the partnership, within weeks of the deal’s announcement. Sources said Ewanick failed to properly disclose the deal’s full cost to the automaker.

The Professional Triathletes Organization has partnered with sports marketing agency Two Circles on a three-year deal to create and execute a marketing and audience growth strategy.

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