Julian Cannon

The MLB is undergoing a shift in its content strategy as it gears up for the World Series, with a notable focus on diversification and leveraging influencer partnerships.

The National Basketball Association’s 2023 season starts today and the league is bringing generative artificial intelligence into its marketing mix.

Digital Content, Digital Advertising, Digital Marketing

Over the last year-and-a-half, Uber has been working to enhance its TikTok strategy by highlighting content creators across various Uber services, such as ride share and Uber Eats, and consolidating these efforts under a single TikTok platform.

Marketers and advertisers are increasingly concentrating their efforts on NIL (Name, Image, Likeness) strategies. Thus, they are not only accepting this new avenue, but are also working to elevate their creative strategies beyond an ad spot in an era when brands are eying college athletes for their marketing campaigns.

The latest installment in Digiday’s Confessions series, in which we exchange anonymity for candor, shows why a gaming company’s social media supervisor was forced to combat social media critics using burner accounts.

The league has introduced a new event, the In-Season Tournament, that will take place from Nov. 3 to Dec. 9 and feature all 30 NBA teams.

In an effort to extend its brand purpose beyond conventional product offerings, Whirlpool is driving meaningful change through its care counts laundry program. Whirlpool aims to make a significant impact on communities nationwide by providing washers and dryers to schools that don’t have these facilities.

Amazon Web Services (AWS) and NFL Next Gen Stats are actively showcasing their partnership through the introduction of its online game titled “Playbook Pass Rush.

To address this issue, the Detroit Lions of the NFL have taken a proactive approach by introducing an additional channel for their TV broadcast. This move aims to expand their advertising opportunities, utilize direct-to-consumer distribution, and forge stronger connections with local fans, ultimately boosting preseason viewership.