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Julian Cannon

Julian Cannon

Marketing Reporter / Freelance Entertainment Reporter & Journalist/Social Media Manager at Digiday

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Email address
j*****@*******.comGet email address
Influence score
51
Phone
(XXX) XXX-XXXX Get mobile number
Location
United States
Languages
  • English
Covering topics
  • Entertainment
  • Marketing

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Recent Articles

digiday.com

Why the Detroit Lions chose direct-to-consumer distribution to diversify its advertising revenue

To address this issue, the Detroit Lions of the NFL have taken a proactive approach by introducing an additional channel for their TV broadcast. This move aims to expand their advertising opportunities, utilize direct-to-consumer distribution, and forge stronger connections with local fans, ultimately boosting preseason viewership.
about 2 years ago
digiday.com

Why the NFL released an AI-powered game with Amazon

Amazon Web Services (AWS) and NFL Next Gen Stats are actively showcasing their partnership through the introduction of its online game titled “Playbook Pass Rush.
about 2 years ago
digiday.com

Why Whirlpool is tapping influencers to boost awareness of its in-s...

In an effort to extend its brand purpose beyond conventional product offerings, Whirlpool is driving meaningful change through its care counts laundry program. Whirlpool aims to make a significant impact on communities nationwide by providing washers and dryers to schools that don’t have these facilities.
about 2 years ago
digiday.com

The NBA looks to increase marketing moments and draw more advertise...

The league has introduced a new event, the In-Season Tournament, that will take place from Nov. 3 to Dec. 9 and feature all 30 NBA teams.
about 2 years ago
digiday.com

'I felt like I had committed a crime': Confessions of a social medi...

The latest installment in Digiday’s Confessions series, in which we exchange anonymity for candor, shows why a gaming company’s social media supervisor was forced to combat social media critics using burner accounts.
about 2 years ago
digiday.com

Why brands like Nascar are taking alternative approaches when ... -...

Marketers and advertisers are increasingly concentrating their efforts on NIL (Name, Image, Likeness) strategies. Thus, they are not only accepting this new avenue, but are also working to elevate their creative strategies beyond an ad spot in an era when brands are eying college athletes for their marketing campaigns.
about 2 years ago
digiday.com

Inside Uber’s strategy with content creators to amplify its organic...

Over the last year-and-a-half, Uber has been working to enhance its TikTok strategy by highlighting content creators across various Uber services, such as ride share and Uber Eats, and consolidating these efforts under a single TikTok platform.
about 2 years ago
digiday.com

How the NBA hopes to use generative AI to attract more users to its...

The National Basketball Association’s 2023 season starts today and the league is bringing generative artificial intelligence into its marketing mix.
about 2 years ago
digiday.com

Cómo la NBA espera utilizar la IA generativa para atraer más ... - ...

Digital Content, Digital Advertising, Digital Marketing
about 2 years ago
digiday.com

How Major League Baseball's updated content and influencer strategy...

The MLB is undergoing a shift in its content strategy as it gears up for the World Series, with a notable focus on diversification and leveraging influencer partnerships.
about 2 years ago
digiday.com

Advertising Week Briefing: Why content creators are hopeful that AI...

Digital Content, Digital Advertising, Digital Marketing
about 2 years ago
digiday.com

Inside NFL's pitch to include NIL talent in its collegiate marketin...

The NFL wants to establish its Collegiate Marketing Program that fosters year-round collaboration between the NFL ecosystem, including all of its teams and players, and their partner schools.
about 2 years ago
digiday.com

How Formula One hopes to bring its overseas popularity to the U.S. ...

Formula One is strategically working to export its global popularity to the United States through the highly anticipated Las Vegas Grand Prix, scheduled for November 16th. The event marks a pivotal moment in Formula One’s efforts to broaden its fan base and establish a stronger presence in the American market.
about 2 years ago
digiday.com

Hasbro taps college athletes, and Nerfball, to build clout with Gen...

By creating a competitive sport, Nerf wanted to engage its audience with their product line. This presented an opportunity for Nerf to reach out to its audience and introduce its fans to structured ways of playing with Nerf blasters and balls, while also broadening its reach beyond its current audience.
about 2 years ago
digiday.com

How the NFL’s LA Rams advertises to in-stadium fans with Snapchat’s...

LA Rams recently partnered with Snapchat to bring its AR technology to Sofi Stadium to engage with football fans in the arena and at home.
about 2 years ago
digiday.com

Snapchat sunsets its AR Enterprise division as it vows to give ... ...

Snapchat’s decision to close its AR marketing division has raised questions about the platform’s evolving strategy. Launched in April 2023, this division aimed to assist businesses in integrating Snapchat’s AR technology into their own applications.
about 2 years ago
digiday.com

How some creators are using AI to make higher quality content – fas...

YouTube introduced a generative AI feature, “Dream Screen,” on its Shorts platform, ushering in a new era of creativity powered by artificial intelligence. This tool empowers users to effortlessly conjure AI-generated video or image backgrounds by merely typing their desired visual concept.
about 2 years ago
digiday.com

Inside Instagram's mission to boost brand awareness among Gen Z ......

In a bold move aimed at capturing the attention Gen Z gamers, Fandom, a wiki-hosting service, has forged apartnership with Instagram to conduct a livestream event centered around EA’s Madden 24.
over 2 years ago
digiday.com

The NFL gives creators access to its archives for content creation ...

In the current year, the league has shifted its focus to embrace the burgeoning community of content creators, with a keen interest in engaging them to generate dynamic social media content for the NFL.
over 2 years ago
digiday.com

Why brands like Chipotle, JetBlue are spotlighting employees in ads...

One of the brands is Chipotle as it is looking to recruit potential Gen Z employees for its fall season as the food-chain wants to fill more than 7,000 open career opportunities across the United States.
over 2 years ago
digiday.com

How Amazon’s payout structure for influencers puts a spotlight on c...

In December of last year, Amazon propelled the launch of Inspire, a dynamic shopping app resembling TikTok in style. This app ingeniously amalgamates content sourced from influencers and top brands.
over 2 years ago