Dry January met its match at a black-tie Burns Night of bagpipes, haggis, high-proof single malts and heroic excess, a gloriously un-dry celebration of Scottish ceremony and convivial indulgence.
He has lovingly skewered the 0.1%, become a rare ambassador for Loro Piana, and curated the most valuable Instagram following on the planet. But Gstaad Guy is only just getting started.
