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Jordan Okumura

Jordan Okumura

Editor in Chief at AndNowUKnow

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Email address
j*****@*******.comGet email address
Influence score
34
Phone
(XXX) XXX-XXXXGet mobile number
Location
United States
Languages
  • English
Covering topics
  • Beverages

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Recent Articles

andnowuknow.com

A Retail Veteran's Eye on the Grower Side: Brian Porter Reflects on Differentiation and the Bako ...

BAKERSFIELD, CA - A deep passion for understanding the world of fresh produce, being part of its legacy, and contributing to its continued success drives many industry professionals to experience multiple sides of the value chain—from the retailer or foodservice operator to the grower, packer, and shipper. Having a foot in both worlds can cultivate a unique perspective on the needs, challenges, and opportunities that connect the supply chain, including for Brian Porter, the new Business Development Manager for Bako Sweet®.
26 days ago
andnowuknow.com

RSM Shares The Technology Questions Worth Asking on the IFPA Global...

ORLANDO, FL - I love this concept. Most people know what outcome they want for their businesses, but the map that guides many of them to those solutions is, at best, conceptual, if not a distant aspiration. When a company goes out of its way to guide you, I find the legwork that follows to be that much more enjoyable and rewarding.As RSM's Kevin Head, Director of Food and Beverage, tells me, it is all about knowing the questions to put to the task. And even more, finding the right company to answer them.
28 days ago
andnowuknow.com

RSM Shares The Technology Questions Worth Asking on the IFPA Global...

ORLANDO, FL - I love this concept. Most people know what outcome they want for their businesses, but the map that guides many of them to those solutions is, at best, conceptual, if not a distant aspiration. When a company goes out of its way to guide you, I find the legwork that follows to be that much more enjoyable and rewarding.As RSM's Kevin Head, Director of Food and Beverage, tells me, it is all about knowing the questions to put to the task. And even more, finding the right company to answer them.
about 1 month ago
andnowuknow.com

FirstFruits Showcases Multi-Region Apple Program and Opal Smiles Ca...

YAKIMA, WA - From assortment strategies to positioning and promotions, a vertically integrated apple category partner can make all the difference in the highly competitive treefruit space and an even more dynamic market. FirstFruits, a company focused on growth that supports success for both partners and consumers, is priming its messaging around supply-side solutions from the farm to the produce department, and IFPA’s Global Produce & Floral Show (GPFS) is the place to see it all come together.
about 1 month ago
andnowuknow.com

California Table Grape Commission Backs Fall Selling Season With Ex...

FRESNO, CA - There are two compelling reasons to look forward to October: the annual IFPA Global Produce & Floral Show and a prime selling season for California table grapes. From flavor and eating experience to health benefits and an extension of the summer, table grapes offer much for retailers and foodservice operators to look forward to throughout the autumn and holiday season.
about 2 months ago
andnowuknow.com

Enza Zaden Brings Tribelli® Seedless Innovation and Retail Flexibil...

SALINAS, CA - Flexibility in a grower partner is essential. A solutions provider that anticipates the needs and palates of consumers brings an added toolkit of value to today's retail partners. Enza Zaden finds itself in such a category, bringing both R&D and production agriculture into the fold for its partners.
2 months ago
andnowuknow.com

Importer Insight Builds Platform Around the Stories Behind Half of ...

UNITED STATES - At many times in our lives, we find ourselves at a crossroads. The unknown is also a space for growth and change, for pause, and for opportunity, according to the Founder of the Importer Insight Podcast, Amanda Horney.
3 months ago
andnowuknow.com

Moonlight Companies Turns Regenerative Agriculture Into Retail Diff...

CALIFORNIA & WASHINGTON - There is a crossroads where any business hoping to shape consumer behavior—or respond to it—while staying true to its own vision must eventually sit: meeting the shopper where they are. And the retailer, too. Bridging the gap between what shoppers want and what a product stands for, while making the produce department a real sales driver at store level, is no easy feat. With its investment in regenerative agriculture, Moonlight Companies is bringing that holistic approach to market.
4 months ago
andnowuknow.com

Amor Salsita Brings Table-Side Guacamole Experience to Southern Cal...

CHINO HILLS, CA - Amor Salsita is a story born of love. Of curiosity. And of food that is itself the story. If you have met Geraldine "Gerrie" Pompa, the company's Founder, you know that passion can, in fact, be infused in food. As summer deepens across Southern California, Gerrie spoke to me about the brand's latest program debut—a fresh guacamole now making its way to market.
4 months ago
andnowuknow.com

Ten Acre Marketing's Mary Heslep Says the 4 Ps Still Rule—Even in a...

UNITED STATES - There are multiple sides to every story—the danger in only seeing from a single lane means that you miss the complexity of the narrative and the context. But you also miss out on the opportunities. In marketing, the industry often finds itself caught between two competing truths: everything is changing faster than ever, yet the fundamentals remain exactly the same.
4 months ago
andnowuknow.com

AndNowUKnow and The Snack Announce the 2026 Besties Awards Winners

SACRAMENTO, CA - At the heart of this industry are people with purpose, steering their teams toward excellence with incredible passion and resilience. There is something quietly powerful about being a witness to this process, and one of the reasons we created the Besties Awards. It is not about the loudest campaign or the most aggressive push, but about the thought, authenticity, and true understanding required to move from a simple marketing plan to the execution of a marketing vision.
4 months ago