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Jo Atkinson

Jo Atkinson

Fashion Editor at Good Housekeeping UK

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Email address
j*****@*******.coGet email address
Influence score
47
Phone
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Location
United Kingdom
Languages
  • English
Covering topics
  • Apparel
  • Commerce

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Recent Articles

goodhousekeeping.com

The best biker boots to buy for winter

We’ve rounded-up the best women’s biker boots to shop now, with options to suit every budget. From Kurt Geiger to Carvela, Jones to Marks & Spencer - shop now:
goodhousekeeping.com

The best biker boots to buy for winter

Our favourite picks of the season...
goodhousekeeping.com

The most stylish going out tops for every occasion

From silk shirts to slinky camis...
goodhousekeeping.com

Stylish basket bags to buy for summer

Find the best basket bag on the high street with our edit of basket bags, including roomy straw totes and shoppers.
goodhousekeeping.com

8 of the best women's designer bags

Here are the best and most sought after women’s designer bags out there. Treat yourself with the ultimate stylish accessory!
goodhousekeeping.com

8 of the best thermals for winter

We’ve rounded-up the best thermals for women to shop now. Here are our favourite thermals for women available to shop this winter.
goodhousekeeping.com

12 of the best dresses to buy now for party season

We’ve rounded-up the best party dresses for women, with high street and high-end options to suit every style and budget.
goodhousekeeping.com

Stylish gifts from Scarlett Jewellery - Gift ideas - Good Housekeep...

Be it a fussy sister, new mum or even a little treat for yourself, Scarlett Jewellery has a beautiful collection of pieces that can be personalised to create fab, meaningful presents that even Santa’s trickiest customers will welcome with open arms. Top of our Christmas list is the Mojo cuff bangle (pictured). Mojos are special, from the handwritten inscriptions, unique presentation cards and beautiful finish, these make a treasured gift. Made in Britain and individually hallmarked, choose from…
goodhousekeeping.com

Quick Fix: The perfect black jacket for tall women

Long Tall Sally has just launched a collaboration with the very cool Taller Than Your Average (TTYA), a London-based label designing great jersey staples for tall women. The result is a stylish 18-piece capsule collection with emphasis on fit, design and up-to-the-minute fashion. Why you’ll love it The high street is a wonderful thing, but as the design teams at Long Tall Sally and TTYA told us, when it comes to shopping for tall women, the proportions are often wrong. The team at TTYA tailor th…
goodhousekeeping.com

Simply Be opens new flagship store on Oxford Street

Hot foot it down to London's Oxford Street for the launch of Simply Be's new Flagship store. Good Housekeeping's fashion team went for a sneak peek.
goodhousekeeping.com

Fashion books for autumn 2014

Swat up on your fashion knowledge with the launch of these fabulous coffee table style books for Autumn/Winter 2014.
goodhousekeeping.com

Eileen Fisher launch The Icons collection

To celebrate the label’s 30th anniversary, Eileen Fisher launches The Icons collection for AW14. Comprising of 6 pieces selected from the archives they are as relevant to todays wardrobe as they were 30 years ago. Top of our wish list is the classic box top ( £130) which in this seasons favourite neutral (grey) will keep you on trend and will look great for many seasons to come. The coat (£335) a luxurious wool heritage piece adds style to any outfit. ​We’ll team ours with boyfriend jeans and…
goodhousekeeping.com

Butler & Wilson's anniversary collection at QVC

To celebrate 45 years of Butler Wilson, QVC have an array of vintage inspired pieces from it’s anniversary collection. Choose from art deco inspired earrings and eye catching statement necklaces to their signature quirky jewelled brooches. We’ll be teaming ours with simple t-shirts and tweed Chanel inspired jackets for a sparkly daytime look. Earrings, £49, Crown brooch (top image) , £130 available at qvc.co.uk. Like this ? You’ll love.... Bouton jewellery’s new Wishbone collection Dower Hall…
goodhousekeeping.com

Why we're excited about the relaunch of plus-size fashion website A...

British plus-size retailer Ann Harvey has re-launched From everyday separates to evening wear, the collection offers figure-friendly wardrobe solutions in sizes 16-32. Our pick for the new season is the flattering feather print dress (pictured above), £45, and embellished tunic top (below) which, at £40, won’t break the bank. For more figure-flattering style ideas see: Slimming dresses Plus-size dresses from Navabi Our fashion editor’s choice
goodhousekeeping.com

Lorraine Kelly for JD Williams

JD Williams has signed Lorraine Kelly as its brand ambassador for this Autumn. The partnership will lead the brand’s complete re-launch for the Autumn season, which will cover a new fresh and fashionable product range while retaining its appeal to the 50-plus market. Starting with Lorraine’s personalised seasonal edit, the collection will be updated throughout the season, offering customers a capsule wardrobe to take them from day to evening and work to weekend. Our favourites from the new colle…
goodhousekeeping.com

Jeans for genes launch - new jeans - charity campaign

Buy your limited edition t-shirt and support Jeans for Genes day.
goodhousekeeping.com

New Heidi Klein swimwear

Turn heads on the beach with Heidi Kleins new figure flattering range of swimwear
goodhousekeeping.com

Designer dressing on the high street

The financial crisis over the past few years has left shoppers a lot more cautious, with the idea of cheap fast fashion fixes being swapped for more discerning buying. Our favourite high street stores are launching premium fashion collections, bringing smaller, more exclusive ranges to the consumer who wants to buy more investment pieces.
goodhousekeeping.com

London Fashion Week: autumn/winter 2013

With London Fashion Week drawing to a close, Deputy Fashion Editor Jo Atkinson shows us her favourite looks from the shows and suggests ways to make them work for you.