Jennimai Nguyen

The banter between podcast hosts is an important part of trust-building, an exec told us.

Clothing, candles, and gaming brands are lining up for what marketers say can be a thrillifying, mutually beneficial endeavor.

“I think the worst thing that can happen is someone says nothing on the internet about your brand,” one exec told us.

They rarely affect voter opinion—and when they do, they tend to have the opposite intended effect, according to a study from Grow Progress.

The Selena Gomez-led beauty brand is using the marketing moment to thank its customers for four years.