Jennifer Strailey

Sustainability Insights 2026 finds that as reliance on consumer price premiums fades, growers and retailers are turning to operational sustainability to defend margins, build climate resilience and survive rising supply chain costs.

The recent cyclospora outbreak in fresh lettuce didn't just hurt produce sales — it crippled overall grocery foot traffic and retail spend across the store. Circana’s Jonna Parker unpacks the road to recovery.

Fresh produce industry veteran and IFPA executive Joe Watson, widely remembered as a steadying, compassionate leader and longtime industry advocate, has died at age 62 following a battle with cancer.

Following a strong early harvest, the brand is leveraging new-crop momentum and targeted PR to push medjool dates beyond seasonal holiday peaks into everyday snacking routines.

Fresh mushroom growers and importers have unanimously voted to increase their promotional assessment rate to maximum federal limits by July 2027, funding a major digital and retail push aimed at turning younger millennial and Gen Z fans into frequent buyers.

At Newtopia Now, Whole Foods Market leaders revealed how emerging brands can win shelf space through story-driven packaging, practical product innovation and data-backed pitch strategies.

By leveraging complete vertical integration from field-level technical innovation to store shelf, the company aims to transform dates from commodity to iconic health and wellness brand.

Ahead of California’s Aug. 1 SB 54 deadline, produce brands can avoid costly compliance errors and preserve shelf life by focusing on right-sizing packaging, accurate material classification, and staged long-term reduction plans rather than rushing into unproven alternatives.

As a historic Cyclospora outbreak surges nationwide, the International Fresh Produce Association is urging public health officials to partner with the industry rather than rushing to blame leafy greens without physical evidence.

CAC Customizes Retail Programs to Move 330 Million Pounds of California Avocados