Jason Feifer

Lauryn Bosstick, founder of The Skinny Confidential, says more founders should reverse the typical business playbook.

Why the founder of Angie's List was resistant to being 'Angie,' but came to embrace it.

It's a simple strategy for building stronger relationships with your team and improving your customer service.

Busch Light Apple is back, and it found the perfect spokesperson

Founders struggle to pitch their brand. How do you distill a complex company into a single sentence that will compel customers to buy?

This is how branding agency Red Antler creates obsession-worthy brands.

Her advice for creators who want to succeed on YouTube today: Focus on targeted audiences, not virality.

Yes, you can afford influencer marketing. Just follow the Olipop model.

Yes, you can afford influencer marketing. Just follow the Olipop model.

Millennial founder Ivan Zhao built Notion as a digital workspace for the next generation. But his strategies are as old as time.