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Jason Aten

Jason Aten

Technology Columnist at Inc.

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Email address
j*****@*******.comGet email address
Influence score
60
Phone
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Location
United States
Languages
  • English
Covering topics
  • Technology

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Recent Articles

inc.com

2 Words Explain How the MacBook Air Quietly Became 'The World’s Most Popular Business Laptop'

An interview with Apple's Mac and Enterprise Marketing teams about the rise of the MacBook Air in unexpected places.
17 days ago
inc.com

Sonos’s CEO Keeps Responding to Angry Customers on Threads. It’s a ...

Tom Conrad knows that fixing the customer relationship is as important as fixing the software.
18 days ago
inc.com

What Adobe Knows About AI That Most Tech Companies Don’t

An interview with Adobe's VP of Design about how the company is building AI features people want to use.
19 days ago
inc.com

This AI Weather App Has Fake Ads and It’s Genius-Level Storytelling

It's a freemium model that leans into the apps snarky personality.
26 days ago
inc.com

Apple Silicon Has a Very Real Problem: It’s Just Too Good

When everything is this good, modest year-over-year improvements seem like a letdown.
27 days ago
inc.com

Apple’s $100 Billion Secret: AI Gets the Hype, Services Still Bring...

Apple's Services business is as strong as ever, but that might be a problem.
about 1 month ago
inc.com

Grammarly Is Now Superhuman. It’s a Big Bet on AI as the Future of ...

The company is changing its name to reflect its AI-powered ambitions.
about 1 month ago
inc.com

Amazon Just Announced 14,000 Layoffs. CEO Andy Jassy Meant It When ...

The company announced the cuts to its corporate workforce in a blog post.
about 1 month ago
inc.com

Delta and Starbucks Just Reminded Us That Great Brands Don’t Have C...

An in-flight coffee house at 30,000 feet is about creating the types of experiences fans love.
about 1 month ago
inc.com

FedEx’s Use of AI Chatbots Is the Worst Thing a Company Could Do to...

Forcing your customers to interact with AI might seem like a good idea, but no one wants this.
about 1 month ago
inc.com

The M5 MacBook Pro Is Apple’s Most Underrated Product in Years

It's a solid update, but a far better value.
about 1 month ago
inc.com

Apple Made an Ad Featuring the Late Jane Goodall. It’s a Callback t...

The company's biggest success is the iPhone, but it's greatest legacy is its affection for artists.
about 1 month ago
inc.com

An AWS Outage Took Down Snapchat, Fortnite, and ChatGPT, and Showed...

No one thinks about how much we depend on big tech platforms until they fail.
about 2 months ago
inc.com

Google Could Have Made the Internet Respect Your Privacy. Then It R...

In a blog post, the company finally admitted that third-party cookies are here to stay.
about 2 months ago
inc.com

Apple’s F1 Deal Includes Something I Didn’t Expect. It Makes Perfec...

The deal brings the world's fastest-growing sport to Apple's platforms—some of it for free.
about 2 months ago
inc.com

The Walmart Integration With ChatGPT Has 1 Glaring Problem

You can use ChatGPT to have almost anything delivered—except the thing you might want most.
about 2 months ago
inc.com

With the M5 MacBook Pro, Apple Is Giving the EU Exactly What It Wan...

Be careful what you ask for.
about 2 months ago
inc.com

Apple Just Explained Why It Rebranded Its Streaming Service. The Re...

The company recognized that no one called it Apple TV+ anyway.
about 2 months ago
inc.com

Apple Quietly Just Put Every Streaming Service on Notice

The company dropped the "+" in its streaming service, and everything is coming into focus.
about 2 months ago
inc.com

Tesla Keeps Promising an Affordable EV. It’s Most Loyal Fans Are Fi...

The new 'Standard' models leave a lot to be desired for Tesla's fans.
about 2 months ago
inc.com

The Remarkable Paper Pro Move Might Finally Be the Perfect Producti...

With a great color e-ink screen and a smaller form factor, the Move does everything right.
about 2 months ago