Hilary Reid

Welcome to “Strategist Brain.”

Stark white boxes with industrial lighting these New York stores are not.

An obsessively chosen collection of appealing seasonal items.

Welcome to “Strategist Brain.”

A sprightly new batch of stores opens along a 12-block stretch of the Upper East Side.

Welcome to Strategist Brain.

“They were reminiscent of something you might find at an old-lady shoe store in Rome.”

Jun 27, 2024 ... We created a list of the 100 best products to put on your wedding registry, from high-end bedding to heirloom-quality kitchen items and ...

“They are perfect for every summer activity: running errands, walking the dog, lounging at home.”

“The most important thing is just getting it in soap or bleach and getting it clean.”

“This little gem has been in the bags of flight attendants for years.”

Business is booming for the city’s vintage-store owners and amateur thrifters who are using their Instagram accounts to sell secondhand housewares.

“One advantage I’ve found to the smaller size of these lenses is that they don’t fog up as much when I’m out in the cold with a mask on.”

Including leggings and turtlenecks.

Including earrings, belt buckles, and a mask chain.

At a fraction of the price they would be anywhere else.

Including rulers, noise-canceling headphones, and aprons for the shop.

Drink up.

Much of which is (not surprisingly) all black.

“I’ve received so many compliments during my virtual meetings on its design, and no one can believe it is under $100.”