Gerry Khermouch

OK, as I sat down to write this, Coca-Cola made its move and bought the rest of Body Armor. So that sports drink’s principals, Lance Collins and Mike Repole, has each scored another spectacular exit. By now you know the details. So what I’ll do here is glean a handful of lessons from this brand’s journey to success from its debut as a heavily engineered but expensive and challenging-tasting “Super Drink” to reinvigorator of a complacent sports drink segment. Nobody’s too big to be a team playe…