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Florrie Alexander
Florrie Alexander
Journalist at
Who What Wear UK
Contact this person
Email address
f*****@*******.com
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Influence score
57
Location
United Kingdom
Languages
English
Covering topics
Fashion
Apparel
Apparel Women
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Recent Articles
whowhatwear.com
H&M Just Perfected the 5 Colour Trends That Make Autumn Dressing Instantly Elegant
From cobalt blue to slate grey—these are the refined colour trends H&M is backing for autumn 2026.
about 1 month ago
whowhatwear.com
I've Found Them—9 Viral Zara Buys That Are Going to Sell Out Before...
Zara's new collection is here, and already there are a handful of pieces gaining cult status. Explore the viral Zara items below.
about 2 months ago
whowhatwear.com
17 Expensive-Looking Dress In the Amazon Prime Day Sale
The Amazon Prime Day sale has arrived, and I've searched through all the deals to find the most expensive-looking dresses for summer 2026.
4 months ago
whowhatwear.com
33 Fashion, Beauty and Homeware Prime Day Deals Not To Miss
The best fashion, beauty and homeware deals.
4 months ago
whowhatwear.com
15 Amazon Prime Day Deals French Women Would Love
Amazon Prime Day is here, and these are the French-inspired buys you need to see. From straight-leg jeans to classic knits, shop the edit here.
7 months ago
whowhatwear.com
This Is What Our Editors Would Actually Buy During the Amazon Sale
Our editors have scrolled through 1000s of Amazon’s Prime Day fashion, beauty and home deals and handpicked the buys worth shopping. Click to see.
7 months ago
whowhatwear.com
9 Zara and H&M Buys Elegant Dressers Have Just Added to Basket
Zara and H&M have released the most elegant new-in buys. From chic coats to sophisticated denim, explore the elegant high street buys here.
9 months ago
whowhatwear.com
Reformation’s 25% Off Black Friday 2024 Sale Is Live—Here's Everyth...
Reformation’s 25% Off Black Friday 2024 Sale Is Live—Here's Everything on My Wish List
11 months ago
whowhatwear.com
The Timeless Staples We've Bookmarked for the COS Cyber Monday Sale
The Timeless Staples We've Bookmarked for the COS Cyber Monday Sale
11 months ago
whowhatwear.com
My Friend Gave Me a Strict Budget to Give Her Wardrobe a Chic Updat...
If you're looking to update your outfits, I'd recommend these high-street pieces.
11 months ago
whowhatwear.com
Trust Me, These 9 New-In Zara Buys Will Sell Out First
Zara's winter collection has arrived, and it's the best I've ever seen. Find the handpicked best pieces here.
12 months ago
whowhatwear.com
My Friend Wants an Elegant Winter Wardrobe—I Sent Her These Zara, M...
If you're wondering how to bring a sophisticated edge to cosy dressing, these 19 pieces are the answer.
12 months ago
whowhatwear.com
Out of Hundreds of Zara Jackets, I Predict This Trending Style Will...
An autumn classic.
about 1 year ago
whowhatwear.com
9 New-In Zara Buys That Will Make My Autumn Wardrobe a More Expensi...
I predict they'll sell out fast.
about 1 year ago
whowhatwear.com
I Scoured the High Street—23 New Zara, Reformation and Massimo Dutt...
I've scoured the high street to find the best new-in pieces for an instant wardrobe update, and my top finds all came from Zara, Reformation and Massimo Dutti.
about 1 year ago
whowhatwear.com
The Amazon Sale Is Almost Over—14 Summer Capsule Buys I'm Snapping ...
The Amazon Prime Day sale has arrived, and I'm making the most of the savings to build a chic summer wardrobe.
over 1 year ago
whowhatwear.com
According to Zara, This Is the Only Boot Trend Stylish People Need ...
Collage of Zara kitten heel boots
over 1 year ago
whowhatwear.com
I Searched For Expensive-Looking 2025 Buys—Arket, Topshop and Zara ...
Zara, Arket, Topshop New-In
almost 2 years ago