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Florrie Alexander

Florrie Alexander

Journalist at Who What Wear UK

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Email address
f*****@*******.comGet email address
Influence score
57
Location
United Kingdom
Languages
  • English
Covering topics
  • Fashion
  • Apparel
  • Apparel Women

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Recent Articles

whowhatwear.com

H&M Just Perfected the 5 Colour Trends That Make Autumn Dressing Instantly Elegant

From cobalt blue to slate grey—these are the refined colour trends H&M is backing for autumn 2026.
whowhatwear.com

I've Found Them—9 Viral Zara Buys That Are Going to Sell Out Before...

Zara's new collection is here, and already there are a handful of pieces gaining cult status. Explore the viral Zara items below.
whowhatwear.com

17 Expensive-Looking Dress In the Amazon Prime Day Sale

The Amazon Prime Day sale has arrived, and I've searched through all the deals to find the most expensive-looking dresses for summer 2026.
whowhatwear.com

33 Fashion, Beauty and Homeware Prime Day Deals Not To Miss

The best fashion, beauty and homeware deals.
whowhatwear.com

15 Amazon Prime Day Deals French Women Would Love

Amazon Prime Day is here, and these are the French-inspired buys you need to see. From straight-leg jeans to classic knits, shop the edit here.
whowhatwear.com

This Is What Our Editors Would Actually Buy During the Amazon Sale

Our editors have scrolled through 1000s of Amazon’s Prime Day fashion, beauty and home deals and handpicked the buys worth shopping. Click to see.
whowhatwear.com

9 Zara and H&M Buys Elegant Dressers Have Just Added to Basket

Zara and H&M have released the most elegant new-in buys. From chic coats to sophisticated denim, explore the elegant high street buys here.
whowhatwear.com

Reformation’s 25% Off Black Friday 2024 Sale Is Live—Here's Everyth...

Reformation’s 25% Off Black Friday 2024 Sale Is Live—Here's Everything on My Wish List
whowhatwear.com

The Timeless Staples We've Bookmarked for the COS Cyber Monday Sale

The Timeless Staples We've Bookmarked for the COS Cyber Monday Sale
whowhatwear.com

My Friend Gave Me a Strict Budget to Give Her Wardrobe a Chic Updat...

If you're looking to update your outfits, I'd recommend these high-street pieces.
whowhatwear.com

Trust Me, These 9 New-In Zara Buys Will Sell Out First

Zara's winter collection has arrived, and it's the best I've ever seen. Find the handpicked best pieces here.
whowhatwear.com

My Friend Wants an Elegant Winter Wardrobe—I Sent Her These Zara, M...

If you're wondering how to bring a sophisticated edge to cosy dressing, these 19 pieces are the answer.
whowhatwear.com

Out of Hundreds of Zara Jackets, I Predict This Trending Style Will...

An autumn classic.
whowhatwear.com

9 New-In Zara Buys That Will Make My Autumn Wardrobe a More Expensi...

I predict they'll sell out fast.
whowhatwear.com

I Scoured the High Street—23 New Zara, Reformation and Massimo Dutt...

I've scoured the high street to find the best new-in pieces for an instant wardrobe update, and my top finds all came from Zara, Reformation and Massimo Dutti.
whowhatwear.com

The Amazon Sale Is Almost Over—14 Summer Capsule Buys I'm Snapping ...

The Amazon Prime Day sale has arrived, and I'm making the most of the savings to build a chic summer wardrobe.
whowhatwear.com

According to Zara, This Is the Only Boot Trend Stylish People Need ...

Collage of Zara kitten heel boots
whowhatwear.com

I Searched For Expensive-Looking 2025 Buys—Arket, Topshop and Zara ...

Zara, Arket, Topshop New-In