Ethan Joyce

Peripheral, which is one of the startups in this year’s cohort of the NBA Launchpad, has raised an $8.7M seed round.

Out2Win has shifted from a tech platform to an agency-like firm that uses its tech layer to boost the speed and efficiency of its work. AutoPilot, its latest AI tool, is helping clients maximize campaigns to boost sales and brand awareness.

Out2Win's AutoPilot is a new AI product that is enabling the firm link up athletes with better marketing opportunities. Plus: Lucra's Dylan Robbins discusses his firm's recent pivot and why he went from banking to tech in the latest "Leadership Look-in" feature.

Capital One Arena's $1 billion renovation features massive upgrades to its tech stack, including a larger production center. Also: Selecting the tech stack to help train for the New York Marathon.

Power Players: Ticketing — Craig Sloan, Playfly Sports

Way back in 2018, Sports Business Journal published its first group of Power Players: Ticketing. And while “way back” may read a bit tongue in cheek, the ticketing industry has dramatically shifted since.

Sponsorship management platform PlayMaker Software is beta-testing a new feature called PlayMaker AI. Clients can interact via chat to access analysis of their various deals and collective sponsorship portfolio.

The SBJ Tech Funding Round(up) for Q2 2026 sees two companies raising significant amounts: Cosm and Collectors. Also in this week's SBJ Tech newsletter, Referee View is just one aspect of FIFA's partnership with Lenovo that's paying off for the 2026 World Cup.

SBJ Tech Funding Round(up): Q2 2026

Lenovo's Referee View has become a fan favorite on FIFA World Cup broadcasts, and the company's sponsorship/partnership with FIFA reflects one of three pillars it seeks to build its business, including AI assets.