Ethan Joyce

Sports Illustrated Tickets will offer both digital and in-venue fan experiences and messaging to ticket holders for the NFL’s three games in London this season.

ResMed, the maker of CPAP machines, signed its first U.S. sports sponsorship with 23XI Racing's Tyler Reddick. The NASCAR driver recently learned he has sleep apnea, and CPAP machines help those with the condition get better sleep.

Teams take us inside the process for distsributing game tickets to family members of players.

601 Analytics saw its work on the 2026 FIFA Men's World Cup turn into its best year on record. Also: YinzCam's latest capabilities are helping inch closer to the grand vision of its founder and CEO, Priya Narasimhan.

Peripheral, which is one of the startups in this year’s cohort of the NBA Launchpad, has raised an $8.7M seed round.

Out2Win's AutoPilot is a new AI product that is enabling the firm link up athletes with better marketing opportunities. Plus: Lucra's Dylan Robbins discusses his firm's recent pivot and why he went from banking to tech in the latest "Leadership Look-in" feature.

Out2Win has shifted from a tech platform to an agency-like firm that uses its tech layer to boost the speed and efficiency of its work. AutoPilot, its latest AI tool, is helping clients maximize campaigns to boost sales and brand awareness.

Capital One Arena's $1 billion renovation features massive upgrades to its tech stack, including a larger production center. Also: Selecting the tech stack to help train for the New York Marathon.

Way back in 2018, Sports Business Journal published its first group of Power Players: Ticketing. And while “way back” may read a bit tongue in cheek, the ticketing industry has dramatically shifted since.

Power Players: Ticketing — Craig Sloan, Playfly Sports