Ethan Joyce

The SBJ Power Up newsletter Nov. 26, 2025.

The November 26 edition of the SBJ Tech newsletter features reporting on Exo Checkout's deployment at the Dallas Cowboys' AT&T Stadium reducing shopping times for fans and how Momento's cameras are capturing memorable game-day moments around stadiums, including those of six NFL teams.

AT&T Stadium has deployed around 70 Exo Checkout units in 17 locations, and the results have been dramatic for Dallas Cowboys’ game days. Previous transaction times, Doolin said, would take between 90 to 105 seconds. That’s now down to an average of 33 seconds.

Adobe is expanding its global deal with Real Madrid, a new agreement that will see the tech giant fold in its AI capabilities to help the club with fan engagement.

Radical Hope finds a growing sports presence with mental health support.

MLB announced a new six-year deal with PitchCom, extending a relationship that started in 2022 when the league permitted use of the communications technology in games.

The fifth cohort of the Comcast NBCUniversal SportsTech brought something new to the program: an opportunity to cross-pollinate the tech of some participants for even more compelling use cases. One clear example: Xfinity Mobile Arena's use of Satisfi Labs' AI with PAM's smart navigation tool.

The fifth cohort of the Comcast NBCUniversal SportsTech program finished their experience with a high success rate of integration into the ecosystem of business connections, including the likes of NBC Sports, Xfinity, and Peacock, along with its key relationships like NASCAR, the Premier League, and the PGA Tour.

StubHub’s debut financial report since going public in September showed the significant price of hitting the market.

The SBJ Power Up newsletter for Nov. 14, 2025.