To find out which retailers hit the mark with the older generation, CACI has used transaction data to reveal the brands that over-index with the over-50s and which Acorn consumer profile types they register with the most
As B&Q dusts off its ‘You Can Do It’ slogan for a new advertising campaign, we spoke to marketing director Tom Hampson about the power of the catchphrase, balancing innovation with heritage, and influencer marketing
Asos staff have been warned that online meetings have a ‘detrimental’ impact on performance and that those disobeying its flexible working rules will face disciplinary action.