Ellen Cummings

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Learn how to leverage influencer marketing to attract clients and grow your salon or spa business, with expert advice on finding the right influencers, compensation strategies and more.

Discover the winners of the National Massage Championship 2024, held at Salon Beauty in London. Find out the top competitors in categories like Swedish Massage, Chair Massage and more.

Renowned SPMU artist Nez Hasan reveals her top tips on how to grow your semipermanent makeup business, enhance natural beauty and build strong client relationships.

The beauty and hair services sector contributed over £8.5bn to the UK economy in 2023, according to the British Beauty Council’s latest Value of Beauty Report.

With benefits including superpowered protection and hydration, ectoin is the latest trending skincare ingredient - here's the skin experts lowdown.

Ayurveda is an ancient holistic healing system which focuses on balancing the body, mind and spirit to promote overall health and wellbeing - here's how to authentically and respectfully integrate it into your spa or beauty business.

Collagen banking is the latest buzzy phrase taking over the skincare industry - find out what it means and its role in collagen production and healthy skin.

Adding advanced services like skin peels and microneedling to your menu is a great way to generate additional revenue and tackle complicated skin issues. Angela Taylor, Dermalogica’s director of education for the UK and Ireland, explains how you can achieve it in your business.

Following Prime Minister Rishi Sunak’s announcement of a general election taking place on July 4, the National Hair and Beauty Federation (NHBF) has called on the next Government to recognise and support the hair and beauty sector.