The spending reflects the university’s push to compete in football and men’s basketball under the terms of a modern college sports landscape that has spawned a lucrative market for athletes.
Former Missouri stars Sophie Cunningham and Drew Lock are part of the newest wave of current and former college athletes suing the NCAA for monetary damages as part of a
MU Athletics brought in about $168 million in revenue during fiscal year 2024 and spent $183.2 million, both records that are indicative of the rising amounts of money flowing through
“I think the Mizzou model is a model that many will end up trying to duplicate or reflect in some way, shape or form," MU athletic director Laird Veatch said.