Elena Baxter

When it comes to sports sponsorship success, brands and rights holders need to align their values and vision while identifying the metrics that matter to both parties. But just-released research from KORE found that 70% of sponsorship sellers feel unsure about their brand partner’s goals, while nearly 60% of brands feel their goals aren’t fully understood by rights holders. Get exclusive insights from the KORE survey of brands and rights holders, including their 2024 goals, challenges, partne…

Digital advertising is undergoing a transformative shift where emerging data strategies and measurement methodologies are redefining marketing effectiveness. From predictive audience targeting to AI optimization and personalization, there are a lot of new methodologies and strategies for marketers to consider when evaluating campaign impact and budgets. Learn how to harness these new capabilities to craft personalized marketing strategies that resonate deeply from Brian DeCicco, president of…

Whether you’re in marketing, CX, commerce or data science, you likely have lofty goals for digital transformation in your business. Customer data platforms (CDPs) have become an essential asset and marker of innovation in this space. However, many brands remain unsure of how to best leverage these tools to drive growth and revenue. Discover the top five CDP use cases with BlueConic customer success managers Casey Deck and Stèphanie van der Waard. You’ll find out: How to build robust fir…

Media agencies thrive by solving complexity for their clients, and measurement alone is a mountain they climb daily. With new ad formats in CTV, gaming and social media, as well as the rise of retail media, the pace of change in media has never been more challenging—and the need to deliver effectiveness has never been greater. Discover how top agencies are measuring and demonstrating their results from Marnie Wirth, VP of insights and strategic services at Haworth Marketing & Media, John Shuc…

A great digital content strategy isn’t just about reducing friction with your customers and streamlining operations within your teams. Your company’s digital presence is also a prime opportunity to entertain, engage and build brand loyalty. How do top brands build award-winning digital experiences that not only keep their customers coming back, but also form the basis of a meaningful relationship? Uncover the core elements necessary to deliver top-tier digital content that resonates with cust…

Cookie deprecation and ID uncertainty have a lot of marketers on edge as they figure out strategies to maintain reach and identifiability while also taking the necessary steps to ensure consumer privacy. At the same time, many analysts predict slower consumer spending, increasing the pressure on already-contracting ad budgets. What does it take to build the targeting strategies that deliver? Explore how to leverage cutting-edge technologies and strategies to deliver impactful results while pr…

Today’s marketers need to be taking a more strategic and purposeful approach to events, shoring up activities like orchestration, automation, technology and data collection while putting the right metrics in place to gauge their success. New research from the CMO Council, in association with Cvent, identifies the best practices brands need to put in place for next-gen events, based on an exclusive survey of 150 global marketing leaders. Get exclusive insights from the research, including how…

Whether you’re planning new projects with incomplete information or trying to track communications across email, spreadsheets, meetings and more, workload management can often feel more reactive than proactive. Poor visibility into the status of existing projects means there’s no way for marketing teams to strategically prioritize and assign work. In the end, teams feel busy, but are not productive. Hear about best practices in marketing work management that you can integrate into your own te…

Digital measurement has evolved. Traditional attribution metric methods (such as last touch or cookie-dependent) are now considered limited. For content marketers to drive meaningful conversions, they need to rely less on simple viewability metrics and begin to implement advanced strategies that capture the full spectrum of consumer interaction. Discover how to go above and beyond basic metrics to understand true engagement and consideration from Greg Friend, Nativo’s VP of content, insights…

Overwhelmed by a deluge of information and constant time pressures, media and marketing professionals are unable to manage and use their most valuable asset: knowledge. The solution? Effective use of AI to sift through the noise and uncover insights that would take human analysts weeks to find. AI’s ability to transform information overload into actionable intelligence is not just an improvement but a necessary evolution for the media landscape.|Get actionable insights and detailed examples of h…