mumbrella.com.au
Every marketer is familiar with copyright. Whilst it lacks an official
registration system, in Australia, it is the Copyright Act 1968 (Cth) that
governs the protection of copyrighted material, be it works (such as literary,
dramatic, musical and artistic) or subject matter other than works (such as…
about 2 years ago
mumbrella.com.au
A Marketing dichotomy has unfolded over the past two decades. On one hand, the
theory, principles and discipline remain stable, having stood the test of time.
On the other hand, technological developments have significantly changed almost
everything else…..the media mix, mental availability, our way…
about 2 years ago
mumbrella.com.au
“I’m thrilled to not be starting a new job and announce I am staying with my
current employer” said: no one on LinkedIn in the last year. While I am
genuinely delighted for people who have moved roles, the messaging is
monotonous. Surely the platform could do something to help people announce
their…
over 2 years ago
mumbrella.com.au
Everything under Australia’s media & marketing umbrella
about 3 years ago