Diana Di Cecco

“I’m thrilled to not be starting a new job and announce I am staying with my current employer” said: no one on LinkedIn in the last year. While I am genuinely delighted for people who have moved roles, the messaging is monotonous. Surely the platform could do something to help people announce their…

A Marketing dichotomy has unfolded over the past two decades. On one hand, the theory, principles and discipline remain stable, having stood the test of time. On the other hand, technological developments have significantly changed almost everything else…..the media mix, mental availability, our way…

Every marketer is familiar with copyright. Whilst it lacks an official registration system, in Australia, it is the Copyright Act 1968 (Cth) that governs the protection of copyrighted material, be it works (such as literary, dramatic, musical and artistic) or subject matter other than works (such as…