Derick Moss

Two-time NFL MVP Patrick Mahomes sits atop the first Sports Monitor Athlete Reputation Tracker (SMART), a new tool Kantar launched this summer to help sports marketers make smarter decisions about athlete endorsements.

Playfly Sports today introduced 'Playfly Fan Score powered by Vision Insights,' a series of reports, data indices and fan engagement insights diving deep into sports fandom, fan behaviors, rankings and topical narratives.

Playfly Sports today introduced 'Playfly Fan Score powered by Vision Insights,' a series of reports, data indices and fan engagement insights diving deep into sports fandom, fan behaviors, rankings and topical narratives.

Kia, behind their NBA and Men's World Cup sponsorships, has surpassed Toyota as the top auto brand in sports.

Kia, behind their NBA and Men's World Cup sponsorships, has surpassed Toyota as the top auto brand in sports.

Sports and entertainment technology partnerships insights platform Zoomph announced the completion of its Series A funding round spearheaded by Jurassic Capital, a growth equity firm in the SaaS vertical based in Durham, N.C.

A Kantar survey shows growing interest in basketball and women's sports among Gen Z.

Global

F1 makes its first of three visits to the U.S. this weekend with 19 corporate sponsors on the books.

F1 rolls into Miami this weekend with 19 corporate sponsors, the same number as last season when the league had added eight sponsors to coincide with North American expansion.

Total screen time for MLB in-stadium assets decreased only 5% vs. the first two weeks of the 2022 season, according to an analysis by Hive.

As one executive put it, “Chicago combines the East Coast grind with Midwestern sensibilities.” That seems like an apt description. Chicago has some of the most diehard sports fans in the country, and attendance numbers for all of its properties are among the best tracked in the study. Excitement is building for the NASCAR street race in July, which will showcase the city’s creativity.

The NBA is seeing a rebound in attendance this season, with crowds up 5% to date. The 76ers and Mavericks lead all teams and are averaging more than 20,000 fans per game.

NBA attendance continues a post-pandemic rebound, with crowds up 5% across the league.

The Crew, Fire and Revolution all posted attendance gains of more than 25% compared to the last non-Covid season, as MLS overall averaged 21,033 fans per game, according to SportsDataIO data analyzed by SBJ Atlas.

TikTok is the only social media app to have signage in Major League Soccer. Last season, TikTok signed its first MLS deal to be on the jersey sleeve of the Portland Timbers (and NWSL Thorns). This season, the social media giant added Austin, Montreal and Toronto to its MLS portfolio.

A recent survey commissioned by Playfly Sports in the aftermath of the Big Ten’s addition of USC and UCLA found that 42% of respondents ages 18-34 had a favorable view of conference realignment, with only 10% having an unfavorable view.

Xmanna and Transcard are among the major technology-focused sponsorship deals in Major League Soccer. According to SBJ Atlas' Derick Moss, the tech category is the fastest growing for the league.

MLB sponsorships: CBD, jersey patch deals are here and growing. What’s up next?

MLB made news in the sponsorship space this summer by approving CBD as a sponsorship category, and Sports Atlas takes a look at the players in the space.