Derick Moss

Kia, behind their NBA and Men's World Cup sponsorships, has surpassed Toyota as the top auto brand in sports.

F1 rolls into Miami this weekend with 19 corporate sponsors, the same number as last season when the league had added eight sponsors to coincide with North American expansion.

The NBA is seeing a rebound in attendance this season, with crowds up 5% to date. The 76ers and Mavericks lead all teams and are averaging more than 20,000 fans per game.

TikTok is the only social media app to have signage in Major League Soccer. Last season, TikTok signed its first MLS deal to be on the jersey sleeve of the Portland Timbers (and NWSL Thorns). This season, the social media giant added Austin, Montreal and Toronto to its MLS portfolio.

MLB made news in the sponsorship space this summer by approving CBD as a sponsorship category, and Sports Atlas takes a look at the players in the space.

Field-level LED signage was approved for MLB teams this season, and first-year league partners Dairy Queen and Cue Health have taken advantage: Every instance of TV-visible signage has been virtual, according to Nielsen data analyzed by SBJ Atlas.

A look at the ownership of each WNBA team.

SBJ Atlas: NFL attendance average up 3% through Week 14  Sports Business Journal

As the sports industry has continued to commit substantial resources toward its data operations, the market for data partners has realigned in recent years — a few longtime providers remain relevant, mergers and acquisitions have been common and several well-financed startups have forced their way into the picture. In this directory, Sports Business Journal looked at the capabilities of many of the top outfits and found there is much overlap among competitors.

Nike, BodyArmor making inroads with baseball fans through MLB deals  Sports Business Journal