Derick Moss

F1 makes its first of three visits to the U.S. this weekend with 19 corporate sponsors on the books.

F1 rolls into Miami this weekend with 19 corporate sponsors, the same number as last season when the league had added eight sponsors to coincide with North American expansion.

A Kantar survey shows growing interest in basketball and women's sports among Gen Z.

Sports and entertainment technology partnerships insights platform Zoomph announced the completion of its Series A funding round spearheaded by Jurassic Capital, a growth equity firm in the SaaS vertical based in Durham, N.C.

Kia, behind their NBA and Men's World Cup sponsorships, has surpassed Toyota as the top auto brand in sports.

Kia, behind their NBA and Men's World Cup sponsorships, has surpassed Toyota as the top auto brand in sports.

Playfly Sports today introduced 'Playfly Fan Score powered by Vision Insights,' a series of reports, data indices and fan engagement insights diving deep into sports fandom, fan behaviors, rankings and topical narratives.

Playfly Sports today introduced 'Playfly Fan Score powered by Vision Insights,' a series of reports, data indices and fan engagement insights diving deep into sports fandom, fan behaviors, rankings and topical narratives.

Two-time NFL MVP Patrick Mahomes sits atop the first Sports Monitor Athlete Reputation Tracker (SMART), a new tool Kantar launched this summer to help sports marketers make smarter decisions about athlete endorsements.

The NFL begins the season with more than 30 league-level sponsors, which is a few less than last year after some offseason turnover.