Demetra Edwards

The benefits of personalized marketing are vast, and customers appreciate the attention. Explore key benefits such as increased engagement and improved ROI.

Video conferences replaced in-person meetings due to COVID-19, but now businesses must deal with video conference recording privacy. Among the new issues that organizations face are what companies should record, where to store the recordings and who can access them.

Businesses are increasingly using data to drive decisions, but these common biases can cause data analysis bias. Learn about 10 cognitive biases that businesses should watch out for when analyzing customer insights.

With a little bit of planning, businesses can set their sales representatives up for remote sales success. While working from home is an easy adjustment for some departments, sales reps have lost the in-person interactions they typically rely on. Here are three key training areas.